Intuit on AWS

Serving more than 100 million customers worldwide with TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp, Intuit is the global technology platform that helps consumers and small businesses overcome their most important financial challenges.  

Intuit has built on Amazon Web Services (AWS) since 2013 and taken an "all-in" approach in its move to the cloud. The company has been at the forefront of innovation in the cloud, adopting AWS technologies for infrastructure, machine learning (ML), data analytics, and more and integrating its own capabilities to create best-in-class customer experiences.  

AWS Community Day 2018

Intuit's journey to 100% on AWS

When Intuit decided to move to the cloud, it took an “all-in” approach and learned some critical lessons along the way that many organizations can benefit from. Hear from Andy Palmer, former vice president of technology at Intuit, as he shares Intuit's migration journey to AWS and his top 10 learnings from the experience.

Watch the video »


Intuit improves customer experience with Amazon Connect, AI-powered omnichannel contact center

Improving contact center customer experiences and efficiently scaling during the peak tax season were key priorities for Intuit. Using Amazon Connect, Intuit's consumer, small business, and self-employed customers have a seamless support experience, and Intuit can effectively scale to meet peak demand with its unified customer contact center solution.

Read the story »


It was slow going in those early days—using machine learning used to be a long, hard process. Fast-forward to today, and AI capabilities are now integrated across our products and services. Harnessing the power of scalability of cloud-based ML is helping us accelerate our path to becoming an AI-driven expert platform, and we've only just begun."  

Marianna Tessel
Chief Technology Officer, Intuit

AWS re:Invent 2020

Intuit uses AWS for AI/ML to deliver smarter products faster to more than 50 million customers

In this video, Intuit CTO Marianna Tessel discusses how the company uses AI/ML to revolutionize its business and benefit customers. Cloud-based ML has been instrumental to accelerating development of the Intuit ML platform, and Amazon SageMaker has been a core element of Intuit’s ML strategy.

Watch the video »


Intuit modernizes AI/ML on AWS to drive customer benefits

Learn how Intuit accelerated its AI/ML progress to create game-changing customer experiences. By leveraging AWS to modernize its data and ML infrastructure, the company freed up its data scientists and tripled its speed to delivery, helping to direct more resources to customers.

Watch the video »


We accelerated use of AI and increased the number of models deployed across our platform by over 50% this year. This increased use of AI drove a variety of customer benefits, including saving customers 25,000 hours with self-help and cutting expert review time in half, improving customer confidence.”

2021 AWS Customer Panel

Enterprise ML innovation customer panel

Hear from Intuit’s vice president of engineering and other industry leaders who have launched business-changing AI/ML strategies. During the panel discussion, leaders cover improvements to customer experiences, challenges faced, and long-term business goals.

Watch on demand »

AWS re:Invent 2019

Provisioning the Intuit data lake with Amazon EMR, Amazon SageMaker, and AWS Service Catalog

Dive into Intuit’s data lake journey to get detailed insight about Intuit's learnings and leverage recommendations on how to run a data lake on AWS. Learn about the technologies and processes Intuit employed, along with the overall structure and automation used for provisioning accounts and resources.

Read the blog »


… we completed the migration of our data centers to the cloud, while expanding our core technology capabilities. This enabled us to decrease downtime by 30%, triple the speed of delivery on our modern development platform, and increase mobile application deployments by 60%. We can now launch new features in a fraction of the time it once took us and deliver customer benefit with even greater speed."

AWS re:Invent 2020

Advanced search with Amazon OpenSearch Service

Intuit leverages Amazon OpenSearch Service (successor to Amazon Elasticsearch Service) for advanced search functionality in QuickBooks Online to improve performance and customer experience. Learn how Intuit customers can now quickly find and answer questions about their accounting and taxes so they can get back to what matters most for their businesses.

Watch the video »

AWS re:Invent 2019

Intuit’s journey from monitoring to observability using Amazon OpenSearch Service

Intuit is on an “observability” journey to transform the way it monitors its applications’ health in the cloud. In this session, Intuit discusses leveraging tools such as Amazon OpenSearch Service, Amazon Kinesis, OpenTelemetry, and Jaeger to build an observability solution and the benefits of providing visibility across its platform, from containers to serverless applications.

Watch the video »

AWS Summit 2018

How Intuit uses Amazon SageMaker to manage ML at scale
Nhung Ho, head of data science for Intuit's QuickBooks products and services, discusses how the financial and tax-preparation software company uses AWS to better serve its customers. Intuit uses Amazon SageMaker to train its ML models quickly and at scale, cutting the time needed to deploy the models by 90 percent.
Watch the session 

Intuit’s ML-powered speech analytics empower contact center supervisors
Learn how Intuit uses Contact Lens for Amazon Connect to empower contact center supervisors to better understand the sentiment, trends, and compliance risks of customer conversations. By leveraging Contact Lens, Intuit is able to effectively train agents, replicate successful interactions, and identify crucial company and product feedback.
Watch the video 

Powering analytics at scale at Intuit with the right tools for the job
Intuit’s migration from an on-premises data center to an AWS data lake required creative solutions, both in technology and in culture. Learn about Intuit’s migration and modernization journey.
Hear the story 

Intuit on migrating Apache Spark and Hive from on-premises to Amazon EMR
Hear how Intuit migrated the company’s analytics, data processing, and data science workloads running on Apache Hive and Spark to Amazon EMR to reduce costs, increase availability, and improve performance. Understand the key motivations and benefits of a move to the cloud and learn details of architectural changes and best practices.
Watch the video 

Pronto, an IaC suite for managing Cassandra at scale, featuring Intuit
Intuit’s data persistence team has managed hundreds of Cassandra nodes for nearly a decade. Since migrating to AWS, the team has collected best practices, built a suite of automation tools, and optimized its configurations. This session walks through the journey to Pronto and details how to leverage infrastructure as code (IaC) to manage Cassandra at scale.
Watch the video 

Configuration, compliance, and audit at scale, featuring Intuit
Hear how Intuit moved from scripted, ad-hoc checks to continuous compliance for handling configuration, compliance, and audits at scale.
Watch the video 

Get Started

Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.