Eyeota collects and analyzes audience data that online publishers use to create advertising campaigns. The company relies on AWS to collect and store billions of data points daily from more than 30,000 publishers, then uses internal analytics tools to help the publishers create targeted ads. By using AWS, Eyeota has been able to expand into multiple international markets while keeping costs low and maximizing its customers’ advertising revenues.

Eyeota Uses AWS to Collect Billions of Advertising Data Points Each Day (3:53)

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