Ferrara Candy Case Study


Ferrara Candy Company, founded in 1908 and headquartered in Oakbrook Terrace, Illinois, is the third largest confectionery company in the United States. The company is a $1 billion, full-line candy company, producing gummies, fruit chews, fruit snacks, hard candy, and liquid-filled candies across a deep portfolio of well-loved brands, including Trolli®, Brachs®, Black Forest®, Red Hots®, Now & Later®, and Lemonhead®. Ferrara partners with prominent retailers across all classes of trade, providing leading quality, service, and consumer-informed innovation. The company currently has six domestic and international manufacturing facilities that feature state-of-the-art manufacturing capabilities and unique scale, and Ferrara continues to invest in its infrastructure to meet changes in consumer tastes and preferences. In 2015, the company entered the rapidly growing organic and vitamin gummy markets, further enhancing Ferrara’s market momentum and growth trajectory.


Running SAP BusinessObjects on HANA in AWS enables unparalleled agility for reports and analytics across our business. This solution empowers our business with a streamlined analytical process for making strategic, tactical, and operational decisions."

Mustafa Mustafa
IT Director, BI & App Development, Ferrara Candy Company

The Challenge

  • A merger of Ferrara Pan Candy with Farley’s & Sathers created a disruptive and incoherent analytical environment.
  • Existing solutions could not deliver timely, actionable business insight.
  • Ferrara required a solution where costs scaled in relation to realized value.

Why Amazon Web Services

The Benefits

  • SAP BusinessObjects on HANA running in AWS delivers a coherent, stable reporting and analytics platform.
  • Delivery times have been reduced from weeks to minutes and from hours to seconds.
  • Costs scale with the footprint, in step with delivered value.
  • Finance, sales, and operations teams have access to full data sets and the ability to analyze on demand.

About Ferrara Candy Company

Ferrara Candy Company, founded in 1908 and headquartered in Oakbrook Terrace, Illinois, is the third largest confectionery company in the United States.

AWS Services Used

Amazon S3

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Amazon VPC

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Amazon EC2

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Amazon EBS

Amazon Elastic Block Store (EBS) is an easy to use, high performance block storage service designed for use with Amazon Elastic Compute Cloud (EC2).

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