The Brazilian social networking platform itsNOON supports the development of creative web-based projects such as Conta Para Mim, which allows the public to upload videos sharing personal financial successes. In this initiative, itsNOON partnered with Santander Bank—which is based in Spain but has a large presence in Brazil—to run its web application and data storage on AWS. By using AWS, itsNOON gained low cost of entry, ease of use, and flexible storage capacity.

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