Normative Helps Businesses Reduce Emissions Using AWS

With Normative’s carbon accounting software, organizations can design effective emission reduction strategies to help them achieve internal and external sustainability goals. In 2024 alone, Normative clients calculated 67 million tons of carbon emissions, which is equivalent to Singapore’s total greenhouse gas emissions in 2022. To meet the needs of a widespread client base, Normative must have a highly available, resilient, and secure environment. The startup built its software-as-a-service solution on AWS in 2014 to benefit from the global infrastructure, innovative tools, and managed services, which would support its go-to-market ambitions.

Normative is excited to bring its solution to more businesses, supported by AWS and a shared belief in sustainability through innovation. It’s now planning to expand the reach of its carbon reduction solution by making it available on AWS Marketplace, where organizations discover, deploy, and manage software that runs on AWS. And, further, through the AWS ISV Accelerate Program, a co-sell program for organizations that provide software solutions that run on or integrate with AWS. Ross Doherty, Normative’s director of portfolio and ecosystem, says, “We’ve created a strong partnership with AWS over a number of years, and we look forward to continuing this. By revolutionizing how businesses collect, report, and understand their carbon emissions, we’ll lead the charge into the net-zero frontier together with AWS.”