Customer Stories / Professional Services

2023
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Sia Partners Provides Next-Generation Consulting with Generative AI on AWS

Using AWS, next-generation consulting firm Sia Partners built a generative AI solution, SiaGPT, and scaled it to clients globally. The company now delivers proofs of concept to its customers within 2 weeks.

67%

delivery acceleration for POCs

Scales

while meeting high service-level agreements

Increases

consultant speed and accuracy

Empowers

clients with generative AI

Built

a scalable, simple-to-use solution

Overview

Business consultants around the world are fielding questions about artificial intelligence (AI) from curious clients every day. Is AI easy to use? Does it deliver real business value? Is it all hype? Professionals at the global next-generation consulting firm Sia Partners, an end user customer as well as an AWS Partner, have heard it all. And thanks to the company’s commitment to innovation, its consultants have the answers.

Sia Partners invests 4–5 percent of its revenue in research and development, and the company has built its own software-as-a-service product, SiaGPT. The chatbot harnesses the power of generative AI to extract information and create content. Now, Sia Partners’ augmented consultants, as well as its customers, use SiaGPT to quickly find information, summarize it, and generate insights for decision makers. “We owe it to our clients to deliver state-of-the-art solutions for both technical and consulting operations,” says Sebastien Gerber, managing director at Sia Partners. “Providing the right answers to the right questions is what we do.”

Female programmer coding on computer

Opportunity | Building a Foundation for Generative AI Innovation

Sia Partners was founded in 1999, and data science became one of its business pillars in 2019. The company uses AI on Amazon Web Services (AWS) to empower its consultants and provide services to its clients, which span many industries. As an AWS customer and AWS Partner, Sia Partners uses a variety of AI and machine learning (ML) technologies. “We have been building large language models (LLMs) for years,” says David Martineau, deputy CEO and managing partner of the AI, data, and quantitative business line at Sia Partners. “In late 2022, we decided that the next step for our LLMs was to move beyond data extraction into content generation with generative AI.”

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We have been building large language models (LLMs) for years. In late 2022, we decided that the next step for our LLMs was to move beyond data extraction into content generation with generative AI."

David Martineau
Deputy CEO at Sia Partners

Solution 

By early 2023, teams at Sia Partners were ready to deliver a chatbot that provides intelligent document research and content generation. The core of SiaGPT runs on Amazon Elastic Kubernetes Service (Amazon EKS), a managed Kubernetes service to run Kubernetes on AWS, and the chatbot empowers consultants to deliver with higher accuracy and speed. Now, Sia Partners is targeting the next level of ML and generative AI innovation.

With SiaGPT, Sia Partners accelerates projects by giving teams an information extractor and prompt engine across vast volumes of documents. For example, the company uses a SiaGPT specifically for environmental, social, and governance (ESG) operations. SiaGPT for ESG provides near-real-time access to ESG documents and regulations, streamlines reporting, and optimizes ESG performance through valuable key performance indicators.

For model training, Sia Partners uses Amazon SageMaker, a service to build, train, and deploy ML models for any use case with fully managed infrastructure. “Adding LLMs to our existing AI framework was simple using Amazon SageMaker,” says Nicolas Douchin, head of engineering at Sia Partners. To scale its models, Sia Partners uses Amazon Bedrock, a fully managed service that offers high-performing foundation models from cutting-edge AI companies. Using these services, Sia Partners delivers proofs of concept to its clients 67 percent faster, and it scales while meeting ambitious service-level agreements.

Outcome | Empowering Clients with Simple-to-Use Generative AI Solutions

With SiaGPT in place, Sia Partners is one of the first companies in France to use generative AI on AWS. “It’s exciting to see how people are using generative AI,” says Gerber. “We’re looking forward to seeing how this changes the way people work.”

About Sia Partners

Sia Partners is a next-generation consulting firm based in France that operates in 40 countries and offers AI and design capabilities to clients in over a dozen industries.

AWS Services Used

Amazon Bedrock

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon via a single API, along with a broad set of capabilities you need to build generative AI applications with security, privacy, and responsible AI.

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Amazon SageMaker

Amazon SageMaker is built on Amazon’s two decades of experience developing real-world ML applications, including product recommendations, personalization, intelligent shopping, robotics, and voice-assisted devices.

Learn more »

Amazon EKS

Amazon Elastic Kubernetes Service (Amazon EKS) is a managed Kubernetes service to run Kubernetes in the AWS cloud and on-premises data centers.

Learn more »

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