NewsLeopard improves its email marketing SaaS on AWS


NewsLeopard: How to build an eDM service with a high delivery rate on AWS

With AWS serverless architecture plus the magic of infrastructure as code, we handle hundreds of billions messages at minimal cost. "

CT Yeh
CTO, NewsLeopard

About NewsLeopard

NewsLeopard is designed for marketers to easily create, send, and manage eDM without any prior technical knowledge or support. It also provides a real time visual analysis dashboard.

Benefits of AWS

  • Handles eDM messages in rapid, huge quantity and high delivery rate
  • Increased 300% in business growth
  • Speeds up and makes it easier to create a continuous delivery and implementation pipeline
  • Scales to capacity changes, contains overall costs on daily compute tasks, and manages overall infrastructure growth  


NewsLeopard is a SaaS company focused on sending campaign eDM and transactional emails. It wanted to reduce bias and provide clients with greater accuracy and more sophisticated segmentation for targeting and analytics.

Also, it needed fast performance and unlimited scaling capacity to deliver both real-time personalized experiences to consumers and data-driven insights to clients.


NewsLeopard’s custom eDM service segments and activates audiences to increase engagement with users. It runs on Amazon EKS and processes billions of messages with AWS serverless architecture. It uses Amazon SES for email service, and AWS Lambda for sending large quantities of email. It also utilizes Amazon API Gateway for open APIs.

Get Started

Companies of all sizes across all industries are transforming their businesses every day using AWS. Contact our experts and start your own AWS Cloud journey today.

AWS Services Used

Amazon EKS

Amazon Elastic Kubernetes Service (Amazon EKS) is a fully managed Kubernetes service. Customers such as Intel, Snap, Intuit, GoDaddy, and Autodesk trust EKS to run their most sensitive and mission critical applications because of its security, reliability, and scalability.

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Amazon SES

Amazon Simple Email Service (Amazon SES) is a cloud-based email sending service designed to help digital marketers and application developers send marketing, notification, and transactional emails. It is a reliable, cost-effective service for businesses of all sizes that use email to keep in contact with their customers.

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AWS Lambda

AWS Lambda lets you run code without provisioning or managing servers. You pay only for the compute time you consume. With Lambda, you can run code for virtually any type of application or backend service - all with zero administration. Just upload your code and Lambda takes care of everything required to run and scale your code with high availability.

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Amazon API Gateway

Amazon API Gateway is a fully managed service that makes it easy for developers to create, publish, maintain, monitor, and secure APIs at any scale. APIs act as the "front door" for applications to access data, business logic, or functionality from your backend services. Using API Gateway, you can create RESTful APIs and WebSocket APIs that enable real-time two-way communication applications. API Gateway supports containerized and serverless workloads, as well as web applications.

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