AWS Elemental MediaTailor
Linear channel assembly and personalized ad-insertion
AWS Elemental MediaTailor is a channel assembly and personalized ad insertion service for video providers to create linear OTT (internet delivered) channels using existing video content and monetize those channels, or other live streams and VOD content, with personalized advertising. With MediaTailor, virtual linear channels are created without the expense, complexity, and management of real-time live encoding, and live streams maintain a TV-like experience across multiscreen video applications. Advertisements are seamlessly stitched into the content and can be tailored to individual viewers, maximizing monetization opportunities for every ad break and mitigating ad blocking. The service works with any content delivery network to provide dependable, scalable channel assembly and ad personalization.
Benefits
Efficient linear channel creation and distribution
Engage audiences with relevant content
Seamless experience across different devices
Increase effectiveness of monetization
Accurate ad view reporting
Flexible standards-based solution
How it works
Channel Assembly with ad insertion

Personalized ad insertion

Customer stories
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Seven Media West
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Amazon Video
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Arc Publishing
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Seven Media West
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"Channel Assembly is a landmark development in content delivery in that it allows anyone with a VOD library to get a live channel up and running near-instantly in a cost efficient way, and we’re excited to start using it to start deploying it via MediaTailor alongside our other AWS Media Services,”
Scott Favelle, Technology Director, Seven West Media
About Seven Media West
Seven West Media is one of Australia’s leading integrated media companies, with a presence in broadcast television, magazine and newspaper publishing, and online.
Customer Snapshot: Seven Media West -
Amazon Video
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“We used the AWS Elemental MediaTailor service, which allows us to deliver targeted ads that are seamlessly inserted into the main content, for a great viewer experience. I am confident that AWS Media Services are the path to use the cloud for live streaming at scale.”
BA Winston, Global Head of Video Playback and Delivery, Amazon Video
About Amazon Video
Amazon Prime Video is streaming 11 NFL games in the 2020 season—including 10 Thursday Night Football match-ups and a special Christmas Day game—to tens of millions of customers in more than 200 countries and territories.
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Arc Publishing
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“Modern audiences demand greater autonomy over the type of content they watch and when they watch it, and Channel Assembly is helping us rise to the occasion. When we decided to introduce our new Virtual Channels capability into Arc’s video Content Management System (CMS), we knew partnering with AWS’ Media Services was the best way to get to market quickly.
Channel Assembly will allow us to deliver a unique feature set for composing video-on-demand and live video content into novel live steams and events with individual viewer personalization capabilities and distribute across platforms. Channel Assembly handles the heavy lifting of generating conformant HLS and DASH playlists that work well across these platforms, while our team stays focused on building the tools that make it easy for video producers to create new virtual channels in minutes.”
Matthew Monahan, Arc Publishing’s VP of Product.
About Arc Publishing
Arc Publishing is a software-as-a-service (SaaS) platform that enables any media company to take advantage of the scalable, flexible publishing platform The Washington Post built for its own newsroom.
Get started with AWS Elemental MediaTailor in the console
