Identity Authentication

Identity authentication, such as multifactor and two-factor authentication, help protect a customer’s personal information. However, authentication may interrupt a customer’s digital experience. For example, authentication can affect the online payment flow, potentially causing a customer to abandon a purchase at checkout. Identity Authentication solutions on AWS enable modern authentication methods to help streamline the authentication process based on the profile of a particular transaction. These solutions help you deliver a smoother digital experience without compromising customer security.