Category: Announcements

AWS customers regularly use the “Find an AWS Partner” tool to discover organizations that can help them design, migrate, manage, and optimize workloads on Amazon Web Services. With a refreshed discovery experience, it’s even easier to find AWS Partners with validated qualifications for a variety of use cases. The new experience is also available in Japanese, Chinese, Korean, and Spanish, and customers can search for AWS Partners by industry, use case, services, and solution offerings.

We hope you enjoyed all of the educational content and big announcements at AWS re:Invent 2020! If you missed anything or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for AWS Partners. This post showcases the new programs that AWS Partners can take advantage of today, including AWS ISV Accelerate, SaaS Boost, and several new AWS Competency designations.

We are excited to highlight 85 AWS Partners that received new designations in November for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top APN Partners that can deliver on core business objectives. APN Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

We are excited to launch APIs for the AWS Well-Architected Tool that allow AWS Partners to extend Well-Architected functionality, best practices, measurements, and learnings into their existing architecture governance processes, applications, and workflows. By building custom integrations with the AWS Well-Architected Tool, partners can support a broad range of use cases to make it easier for customers to adopt Well-Architected best practices.

Throughout AWS re:Invent 2020, theCUBE delivered news desk style coverage in a unique conversational video interview format. They captured impactful and engaging discussions with AWS executives, customers, partners, and subject matter experts. Following the AWS Partner Keynote on Dec. 3, AWS Partner leaders joined theCUBE to discuss some of the new programs announced at re:Invent, as well as the global partner strategy for VMware Cloud on AWS and SAP on AWS.

The APN Customer Engagements (ACE) program helps AWS Partners support customers and drive successful engagements on AWS. Through the ACE program, qualifying AWS Partners are eligible to receive AWS Lead and Opportunity Referrals through the ACE Pipeline Manager in APN Partner Central. The ACE Pipeline Manager provides you with resources, tools, and the sales and technical support to ensure you are supported in driving meaningful engagements with AWS customers.

To help accelerate firms building SaaS solutions on AWS, the SaaS Factory team led an effort to build a new AWS Well-Architected SaaS Lens. With this release, AWS Partners have another tool to help customers with SaaS workloads on AWS. The SaaS Lens can be applied to existing workloads, or used for new workloads you define in the tool. There are no costs in using the Well-Architected Tool. Developers and architects can use it to improve their applications or get visibility into multiple workloads.

Beginning in January 2021, any AWS Partner with a software solution that runs on or is integrated with AWS can join the new AWS ISV Partner Path. This provides a new and simplified Partner experience designed to accelerate the engagement ISVs have with AWS. It does so through prescriptive guidance, curated programs, funding benefits, and co-selling support. Among other benefits, AWS ISV Partner Path removes APN tier requirements for ISVs, while retaining their eligibility for programs such AWS Competency.

ISVs are increasingly seeking access to AWS customers to grow their cloud business, and they want a simple way to engage AWS field sellers on joint customer opportunities. That’s why we designed the AWS ISV Accelerate Program to enable partners to co-sell with Amazon Web Services. This program helps AWS Partners drive new business and accelerate sales cycles by connecting participating ISVs with the AWS Sales organization.

AWS has empowered entrepreneurs across the world with the tools they need to build and scale their companies faster and cost effectively. Since launching in 2019, the APN Global Startup Program has continued to experience significant momentum. This year, we increased the number of startups supported by the program by more than 50 percent. Startups have received dedicated support from co-sell specialists to drive engagement with AWS Sales and field teams.