Category: Announcements

In April, Amazon Web Services (AWS) unveiled a suite of groundbreaking features for Amazon Bedrock and Amazon Q, ushering in a new era of generative AI capabilities. Learn how AWS Partners are leveraging the latest Amazon Bedrock and Amazon Q features to transform how they build, scale, and deploy intelligent applications—unlocking unprecedented opportunities for innovation and efficiency.

By Rory Wallis, APN Program Experience Manager – AWS Partner Network The AWS Partner Network (APN) is a global community that leverages Amazon Web Services (AWS) technologies, programs, expertise, and tools to build solutions and provide services for customers. The APN has more than 130,000 partners from over 200 countries, with 70% headquartered outside of […]

By Matthijs ten Seldam, Global Program Manager – AWS Ambassador Program The AWS Ambassador Program is a vibrant worldwide community of AWS experts, known as AWS Ambassadors, from AWS Partner Network (APN) Services and Software Partners. AWS Ambassadors are recognized as influential AWS professionals in supporting and driving their organization’s AWS proficiency and sharing their […]

We are excited to highlight 135 AWS Partners that received new or renewed specializations in March for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

Deloitte and AWS have expanded their collaboration to help organizations worldwide migrate to the cloud. Deloitte will invest in AWS Centers of Excellence, hiring over 800 AWS specialists across Sub-Saharan Africa, Spain, and Central Europe, providing cloud consulting, training, innovation labs, and managed services to empower digital transformations. This strategic agreement leverages Deloitte’s industry expertise and AWS’s leading cloud capabilities to overcome adoption barriers.

The AWS Cloud Adoption Framework (AWS CAF) workshop delivery guide is available in the AWS Prescriptive Guidance library and offers step-by-step guidance for AWS Partners to run their own workshops with customers. It’s the same guidance we provide internally to AWS staff, providing both sales and delivery kits along with prescriptive guidance that is our gold standard for delivering AWS CAF workshops to help customers in their cloud transformation journey.

AWS Partners can achieve profitability by optimizing their offerings and aligning with customer needs. Key recommendations include mapping offerings to customer challenges through workshops, integrating solutions via partner collaboration, tailoring portfolios for segments/industries, leveraging APN programs as entry points, and using tools like the Customer Engagement Incentive. By understanding customer journeys and using AWS resources, partners can drive a $6.40 multiplier in revenue per $1 AWS sold.

We are excited to highlight 129 AWS Partners that received new or renewed specializations in February for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

AWS embraces the “working backwards” approach to stay customer-focused. The Generative AI Center of Excellence (CoE) for AWS Partners applies this methodology and collects partner feedback to provide relevant insights, tools, and resources on leveraging generative AI. Recent updates to the CoE include customer research on generative AI adoption challenges, a usage maturity heatmap by industry, and five new use case deep dives covering telecom, automotive, IDP, contact centers, and financial analysts.

With the ability to automate tasks, enhance productivity, and enable hyper-personalized customer experiences, businesses are seeking specialized expertise to build a successful generative AI strategy. To support this need, we’re excited to announce the AWS Generative AI Competency—an AWS Specialization that helps AWS customers more quickly adopt generative AI solutions and strategically position themselves for the future.