Category: Announcements

We’re excited to announce updates to the AWS Migration Acceleration Program (MAP) incentives that further enable AWS Partners to support customer migrations to the cloud faster and at scale. Since its inception in 2016, MAP has supported thousands of customers on their journey to AWS, and these enhancements respond directly to partner feedback for more resources to better support cloud migration and modernization efforts.

We’re excited to introduce the Business Outcomes Xcelerator (BOX) Program, designed to help partners develop and deliver solutions that meet the demands of Line of Business (LOB) buyers and accelerate revenue growth. This innovative program equips technology and services partners with the necessary tools, resources, and financial incentives to build, go-to-market, and sell outcome-driven solutions through AWS Marketplace, enabling them to deliver differentiated value to customers across various industries and use cases.

Managed services are a key driver of partner profitability and customer success—with 52% of customers indicating a need for managed services as part of their partner procurement process, according to a Canalys study. We’re excited to announce new benefits for partners looking to build, market, and grow their managed services practice, including self-serve technical enablement, workshops with AWS experts, and discounts and credits to offset tooling costs.

As the field of generative AI continues to evolve, companies are looking for ways to assess their generative AI prototypes and determine which ones derive real business value. The latest assets available through the Generative AI Center of Excellence (CoE) focuses on helping AWS Partners understand that business, opportunity by diving deep into use cases in partnership with generative AI thought leaders and CoE contributors.

We are excited to highlight 168 AWS Partners that received new or renewed specializations in May for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

We are proud to announce and acknowledge the ASEAN AWS Partners of 2024 that are helping customers accelerate innovation, develop industry-focused solutions, and build resilience amid the current evolving economic climate. AWS Partners play a pivotal role as strategic advisors and technology experts to accelerate cloud transformation in the region and drive local economic growth.

HCLSoftware’s automation product, HCL Workload Automation (HWA), now integrates with AWS Step Functions. This integration offers a comprehensive automation solution, streamlining complex workflows across cloud and on-premises environments. It enables organizations to automate more use cases with increased efficiency, scalability, and reliability, utilizing the robust AWS ecosystem of services. This strategic partnership empowers customers to transform their IT landscape through centralized, cloud-native automation.

In April, Amazon Web Services (AWS) unveiled a suite of groundbreaking features for Amazon Bedrock and Amazon Q, ushering in a new era of generative AI capabilities. Learn how AWS Partners are leveraging the latest Amazon Bedrock and Amazon Q features to transform how they build, scale, and deploy intelligent applications—unlocking unprecedented opportunities for innovation and efficiency.

By Rory Wallis, APN Program Experience Manager – AWS Partner Network The AWS Partner Network (APN) is a global community that leverages Amazon Web Services (AWS) technologies, programs, expertise, and tools to build solutions and provide services for customers. The APN has more than 130,000 partners from over 200 countries, with 70% headquartered outside of […]

By Matthijs ten Seldam, Global Program Manager – AWS Ambassador Program The AWS Ambassador Program is a vibrant worldwide community of AWS experts, known as AWS Ambassadors, from AWS Partner Network (APN) Services and Software Partners. AWS Ambassadors are recognized as influential AWS professionals in supporting and driving their organization’s AWS proficiency and sharing their […]