Category: Announcements

We’re expanding the AWS Resilience Competency to include Software Partners, which offers customers specialized solutions to enhance operational resilience and system reliability for critical workloads in the cloud.

AWS Partner Central is now available in the AWS Management Console, simplifying access to Partner Central and the AWS Marketplace Management Portal. This launch introduces powerful APIs and automation capabilities to help Partners streamline operations and scale their AWS business more efficiently.

Introducing AWS IAM temporary delegation, a new capability that enables ISV Accelerate Partners to streamline customer onboarding while maintaining security controls. Learn the benefits and how Partners are using this capability to transform their customer experience.

We’re introducing the Agentic AI Technical Learning Plan in AWS Skill Builder, offering AWS Partners more than 15 hours of specialized training to build scalable, production-ready agentic AI solutions. Through hands-on workshops and technical deep dives, Partners can develop expertise in multi-agent systems, implementation patterns, and enterprise-grade best practices.

We’re announcing strategic updates to Channel Partner Programs and Managed Services Provider Program for 2026, featuring enhanced incentives, streamlined benefits, and new deal registration capabilities. These changes are designed to help Partners scale their AWS practices more efficiently while driving greater customer success in digital modernization and AI initiatives.

AWS Partners are leveraging Amazon Bedrock AgentCore to rapidly transform proof-of-concept AI innovations into production-ready enterprise solutions, delivering transformative value across industries from financial services to travel and banking. Early adopters like Caylent, Cisco, Genpact, PwC Australia, and Reply are achieving remarkable results—including faster response times, reduced developer cognitive load, and significant ROI—by utilizing AgentCore’s serverless runtime, memory management, and enterprise-grade security features.

We’re announcing new benefits for AWS Managed Services Provider (MSP) Partners in 2026 to help scale their AWS practices and deliver outcomes in AI, security, and modernization.

The Amazon SageMaker Startup Incubator is transforming how startups deliver solutions to enterprise customers. Through comprehensive technical enablement and accelerated go-to-market support, the program helps startups overcome common challenges in infrastructure management and enterprise integration. Five successful lighthouse partners – Tonic AI, Activeloop, Weaviate, Snowplow, and SuperAnnotate – showcase the program’s impressive impact. These partnerships demonstrate how startups can efficiently build enterprise-grade solutions. Backed by AWS’s robust infrastructure and technical expertise, the program offers a proven path for startups to scale their data and AI solutions.

We’re excited to bring you AWS re:Invent 2025 both in-person and virtually! The conference is December 1 – December 5 in Las Vegas, with virtual opportunities to watch keynotes and Innovation Talks live. To help you prepare, we curated a list of key re:Invent information for AWS Partner and AWS Marketplace communities.

AWS Generative AI Innovation Center (GenAIIC) launches the Partner Agent Factory (PAF), a pioneering co-innovation program designed to accelerate the development of enterprise-grade, production-ready AI Agents and Tools with our Partner Innovation Alliance (PIA) partners. PAF provides immersive expert guidance and support, empowering PIA partners to build end-to-end AI solutions that meet dynamic business requirements. Customers benefit from the combined expertise of GenAIIC’s proven methodologies and PIA partners’ industry knowledge, available through AI Agents and Tools on AWS Marketplace.