Tag: ACE Opportunity Referrals

We’re excited to introduce the AWS Partner CRM Connector for Salesforce to help AWS Partners share opportunities and receive referrals from Amazon Web Services (AWS) within their Salesforce CRM. The AWS Partner CRM Connector eliminates the need to write custom code or update information in separate platforms—saving partners hours in managing their sales pipeline. Benefits include a unified experience, no additional costs, and no custom code required.

We are excited to introduce two new permissions features for AWS Partner Central: the Alliance Team and ACE Manager roles. These roles provide AWS Partners the ability to grant multiple team members access to the data and features they need to help manage their APN account. With these permissions features, multiple users from an AWS Partner organization can access the data and features they need in Partner Central without relying on the Alliance Lead.

The APN Customer Engagements (ACE) opportunity validation experience is being updated for AWS Partners to streamline the overall validation process in several key ways. This includes proactively calling out the most common errors that delay approvals, and allowing you to edit submissions requiring additional information directly in the ACE Pipeline Manager. We are also updating the “Date of last provided update exceeds 2 weeks” opportunity and lead list views to only show items in which you are able to take action.

The APN Customer Engagements (ACE) program helps AWS Partners support customers and drive successful engagements on AWS. Through the ACE program, qualifying AWS Partners are eligible to receive AWS Lead and Opportunity Referrals through the ACE Pipeline Manager in APN Partner Central. The ACE Pipeline Manager provides you with resources, tools, and the sales and technical support to ensure you are supported in driving meaningful engagements with AWS customers.

With increases in remote working conditions over the past few months, AWS has developed virtual training materials to help you better understand our offerings, best practices, and APN programs. In our latest AWS PartnerCast trainings, learn about the APN Customer Engagements (ACE) program, which provides AWS Partners with a medium to engage with AWS sales representatives, marketing teams, and field marketing assets to enhance your co-selling capabilities with AWS.