Category: Thought Leadership

This post discusses how AWS Marketplace sellers can leverage the AWS Marketplace Catalog API to streamline the creation of promotions through Private Offers.

In this post, we will guide you through the fundamentals of private marketplace, key personas and illustrate step by step how to create and manage private marketplace at scale for your organization. We will also address best practices for private marketplace implementation.

I recently moderated an industry solution speaking session on “Healthcare Innovation: Shaping the Future with Data” at HIMSS24. I was joined by Dr. Rowland Illing, Chief Medical Officer and Director of Global Healthcare and Nonprofits at Amazon Web Services (AWS). The panel also included experts from Fred Hutchinson Cancer Center, AdaptX, and Presidio. During this session, panelists shared their challenges and insights on healthcare innovation and digital transformation. This post highlights the key takeaways from that session, including excerpts from the examples shared, and the Q&A discussion.

To understand the digital transformations taking place in healthcare, I recently moderated a webinar titled Latest transformation trends in healthcare. The webinar opened with relevant findings from a recent survey by Becker’s Healthcare. Panelists from Arcadia, Infor, and Rhapsody joined the conversation to share how these findings resonate for their companies and customers. In this post, I provide an overview of the topics covered in the webinar.

In this post, I overview the findings presented by Forrester and share excerpts from our insightful Q&A discussion.

In this blog post, we are  happy to share that Amazon EKS users can now easily discover as well as procure third-party add-ons from within the Amazon EKS console, replacing the need to open the product details page in a new tab to create a subscription.

In this post, we highlight each feature and explain how they can be utilized to support and strengthen your AWS renewals strategy. We also include resources on where to go to learn more about the how-to and technical aspects of each feature.

In this blog, we are introducing new AWS Marketplace APIs, and a Salesforce connector. This will make it easier for sellers to perform AWS Marketplace transactions within their current operations with little to no duplicate efforts.

In this post, I aim to help you create a SaaS contract product in AWS Marketplace. I take the current SaaS pricing tiered model and match it with the specific AWS Marketplace SaaS contract pricing model. I also explain the AWS Marketplace features that are relevant based on sales motions as well as best practices for structuring your product detail page.

In this blog post, we demonstrate how to efficiently and simply create reports that showcase the procurement activities within an AWS account. Additionally, we provide you with a step-by-step guide and the necessary code to configure these reports.