AWS Marketplace
Category: Thought Leadership
Webex’s Lorrissa Horton: Celebrating International Women’s Day and embracing equity
Lorrissa Horton is SVP/GM and Chief Product Officer for Collaboration software at Cisco. She points out, “The way men’s and women’s behavior are perceived aren’t always equitable. And it’s not just our behavior; people can make assumptions based on our very presence.”
A Total Economic Impact™ Partner Opportunity Analysis for AWS Marketplace sellers
In this blog post, I will summarize the key findings of a commissioned study conducted by Forrester Consulting on behalf of AWS Marketplace in May 2022. This study, the Partner Opportunity for AWS Marketplace Independent Software Vendors (ISVs), offers both qualitative and non-qualitative benefits for sellers who list their software and data products in AWS […]
The Total Economic Impact™ of using AWS Marketplace, a commissioned study by Forrester
In this blog post, I will summarize the key findings of two commissioned studies conducted by Forrester Consulting on behalf of AWS Marketplace in May 2022. These studies include the Total Economic Impact™ (TEI) of AWS Marketplace and the Reduce Risk Exposure and Friction with Trusted Online Marketplaces. Total Economic Impact™ of AWS Marketplace study […]
A decade of innovating with AWS Marketplace
Ten years ago today, we launched AWS Marketplace to give builders a simple ecommerce experience to find, buy, and deploy software that runs on AWS. With just a few clicks, builders could find machine images pre-built with multiple operating systems, web servers, network firewalls, databases, content management systems, and more. They could then buy those […]
AWS Marketplace named a leader in The Forrester New Wave: Marketplaces for SaaS Sourcing, Q1 2022 report
The Forrester New Wave: Marketplaces for SaaS Sourcing, Q1 2022 report rated AWS Marketplace as differentiated in buyer interface, contract terms, artificial intelligence and automation, roadmap, and [go-to] market approach. The report states that AWS Marketplace is “well suited to procurement and IT” and “provides advanced features relevant for procurement in areas such as contracting.”
AWS Marketplace named a “Leader” in Forrester New Wave: SaaS Marketplaces report
The Forrester New Wave™: SaaS Marketplaces, Q2 2020 report names AWS Marketplace as a Leader in SaaS cloud marketplaces. The report evaluates the eight most “significant providers” in the industry across 10 criteria. Each vendor is scored as differentiated, on par, needs improvement, or no capability across those criteria. Forrester rated AWS Marketplace as differentiated […]