AWS for Games Blog
AWS wraps record-breaking week at devcom and gamescom 2025
Impressive turnout at the devcom developer conference and gamescom this year underscored a thriving video game industry. Held in Cologne, Germany, both events reported record-breaking attendance for 2025, with developer-centric devcom receiving 5,400 visitors and consumer-focused gamescom attracting 357,000 attendees. The Amazon Web Services (AWS) for Games team was out in full force, hosting insightful sessions and demos while also engaging with industry customers and partners. Continue reading for a brief recap.
Image 1: AWS team members at devcom developer conference.
Next generation experiences took center stage
At devcom, AWS illustrated how game developers can build a scalable, browser-based game streaming platform that delivers AAA games in 1080p at 60 FPS using Amazon GameLift Streams. The demo combined this new capability with AWS Lambda, Amazon API Gateway, Amazon Simple Storage Service (Amazon S3), and Amazon CloudFront. Attendees were able to see how the architecture enables secure, low-latency game streaming without requiring downloads, and can turn phones, tablets, and PCs into powerful gaming machines.
AWS also showcased how to easily run any multiplayer game project on Amazon GameLift Servers using the new containers feature. Automating simple and fast packaging and deployment for projects with the Containers Starter Kit for Amazon GameLift, it results in faster iteration, without requiring the installation of local tools.
AWS Partner demos included harnessing the power of AI-powered quality assurance solution Razer QA Co-AI to boost bug detection and highlighting how to support global releases without slowing down production with Phrase Platform for continuous game localization. By integrating directly with tools like Unity, Unreal Engine, GitHub, and more, it makes it easier for game developers to manage and automate translation across every content layer—from UI to in-game dialogue. AWS also featured AI-powered game solutions from Globant, which streamline asset operations within existing pipelines across the gaming sector, and how devtodev by Appsflyer provides deep insights into a player’s journey.
Image 2: Attendees interacting with AWS and Partner demos at the AWS booth.
Celebrating the achievements of women in games
A highlight of the conference, AWS, Amazon Games, and EPAM Systems held the third annual Women in Games networking panel and event on Monday, August 18. The occasion celebrated the 20th anniversary of Women in Games International (WIGI), a nonprofit organization dedicated to advancing economic equality and diversity in the global games industry. A standout element of the evening included a lively panel featuring Nika Nour from Savvy Games, Saumya Singh, CEO WinZO, and Bibbi Wikman, founder of Playcap, moderated by Joanie Kraut, CEO WIGI.
Image 3: Celebrating Women in Games evening event during devcom developer conference.
Forward-thinking discussions fostered community
On Tuesday, August 19, AWS hosted a pair of Community Clubhouse sessions covering generative artificial intelligence (AI) and data-driven decision making, respectively.
Moderated by AWS Global Games Industry BD Leader Shayan Sanyal, Beyond the Code: The Human Touch in AI-Driven Game Design explored the fusion of human creativity, machine learning, and simulation tools in developing unique visual styles, prototyping game systems, and inventing compelling stories. It featured Irena Pereira, Founder, CEO, and Creative Director of Unleashed Games; Kayla Comalli, CEO of Lovelace Studio; Mike Fischer, Executive Advisor of KRAFTON; and Adam Boyes, CEO and Founder of Vivrato. The discussion covered ways AI-powered workflows can accelerate content creation and system modeling, highlighting the continued importance of creative direction and world building.
Telemetry-Driven Dev Building feedback loops for live games brought together industry veterans to dive into how data can drive better game design, team performance, and business outcomes. AWS Games Analytics and AI BD Andrei Muratov was joined by Josh Loveridge, Director of Stratton Studios, and Oscar Clark, Chief Strategy Officer of Arcanix, for an in-depth discussion on why successful games are shaped by smart, timely data. Key takeaways included day one data-driven decision making, rethinking KPIs, building ethical and sustainable teams, practical games analytics implementation, and real-world examples of how analytics informed product direction, monetization, and retention strategies.
Image 4: Community Clubhouse sessions with AWS team members Shanyan Sanyal & Andrei Muratov.
Conclusion
From game streaming and multiplayer hosting to AI integration and analytics, AWS for Games provides the tools and expertise you need to bring your gaming vision to life. Ready to level up your game development? Contact an AWS for Games expert today to explore how we can help accelerate your journey.