AWS for Industries
Author: Danny Yin
Danny (Yen-Lin) Yin is the Global Technical Lead for AWS Partners in the CPG industry. He joined AWS in 2018 with 18 years of experience in ecommerce application development and operations. Danny helps CPG companies enhance the consumer digital user experience and gain operational efficiency across different lines of business. Danny is also responsible for solutions architecture and technical guidance for CPG technology and consulting partners on AWS. Before he joined AWS, Danny was Director of Digital Engineering at Toys”R”Us, where he successfully migrated the world’s largest toy webstore from an outsourced application to an in-house hybrid cloud application on AWS.
How Sigmoid Uses DataWig From Amazon Science for Missing Value Imputation to Make CPG Dataset Ready for Machine Learning
In the training of a machine learning (ML) model, the quality of the model is directly proportional to the quality of data. However, in many cases, in consumer packaged goods (CPG) datasets, there are a lot of missing values affecting the quality of training and prediction in the long run. If your models are already […]
Delivering CPG Demand Planning at Scale and Hyper-Speed With Samya’s Dynamic Demand AI on AWS
Opportunity at the intersection of demand and supply Complexity and volatility characterized the consumer-packaged goods (CPG) and retail industries even before the pandemic impacted all of us. According to a Boston Consulting Group study, the associated opportunity loss due to complex and volatile business is estimated to be 8–10 percent, and poor anticipation of demand […]
Uplevel Your Revenue Growth Management for CPG With Sigmoid on AWS
Consumer packaged goods (CPG) companies are undergoing massive transformations on multiple fronts to cater to the demands of ever-changing consumer behavior, new supply chain practices, and increasing competition with new market entrants. A survey conducted by Boston Consulting Group (BCG) with global business leaders, whose companies underwent a transformation over the past five years, suggests […]
Should CPG Companies Build or Buy a Digital Commerce Solution?
Are you familiar with headless commerce, the MACH Alliance, and what they mean to CPG companies in the digital commerce world? If not, read my colleague Justin Honaman’s recent post on Headless Commerce: What Is It and Why Does It Matter to CPGs?, and learn more about the MACH Alliance here. If you’re already familiar, […]
Using Amazon Athena and Amazon SageMaker for Improved Customer Churn Analysis
Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]
The Path to Direct-to-Consumer Sales for CPGs
As the pandemic quickly shifted the shopping habits of consumers around the world, many consumer packaged goods (CPG) companies have been eyeing an opportunity to expand into direct-to-consumer (DTC) sales as a way to grow market share, build their brands, test new products, and get closer to consumers. As this Forbes article notes, with double-digit […]
Secure Your CPG Data in the Cloud with AWS and Baffle
Many consumer packaged goods (CPGs) companies have been eyeing a move into the direct-to-consumer (DTC) space as a way to boost sales, increase market share, and get closer to consumers. This shift to a DTC model means that most CPGs need to collect first-party data and, in many cases, overhaul or transform their website and […]
Success Strategies for Moving to a Microservice Architecture in CPG
In my last blog post (Three Steps for Modernizing Your DTC Ecommerce Website), I shared three strategies for modernizing your direct-to-consumer (DTC) ecommerce website: Lift and shift your DTC ecommerce website to AWS. Decompose your ecommerce website and rearchitect it with microservices. Move to serverless computing so you can focus on your business. Why Microservices […]
Three Steps for Modernizing Your DTC Ecommerce Website
I’ve spent more than 15 years working with many of the most innovative consumer brands to help them architect their ecommerce platforms. At AWS, my focus is helping consumer packaged goods (CPG) companies enhance customer experiences and gain operational efficiencies, especially with their direct-to-consumer (DTC) ecommerce websites. CPG customers regularly ask how they can realize […]