Category: Analytics

The marketing and advertising technology landscape is undergoing transformation driven by fragmented consumer media and sales channels, new privacy regulations, and a rapid shift toward AI-enabled customer engagement. Companies across industries want to deliver personalized customer experiences and optimized advertising campaigns but struggle with siloed, duplicative, or missing data which hinders real-time use cases. A […]

Introduction Recognizing the transformative potential of generative AI, Fanatics Commerce, a global leader in licensed sports merchandise, organized a global generative AI–based hackathon. This initiative not only accelerated the adoption of cutting-edge AI technologies, but also fostered an agile, knowledge-sharing environment. With its tech-driven, multi-channel approach, Fanatics has revolutionized how fans purchase team sports apparel, […]

Last month marked the inaugural, highly anticipated NRF 2024: Retail’s Big Show Asia Pacific. This retail-focused event unfolded over three action-packed days, from June 11 to 13, at the center of the world’s most diverse retail market. Over 5,000 attendees and 253 global industry leaders and solution providers, from across 52 countries, gathered in the […]

Introduction The Children’s Hospital of Philadelphia (CHOP) recently created a proof of concept (POC) to ingest real-time HL7 data from bedside medical devices into AWS for processing and analysis. The Children’s Hospital of Philadelphia (CHOP), is the first hospital in the United States dedicated exclusively to the care of children. While its flagship campus is […]

With the changing landscape of loss in signal addressability and with companies prioritizing consumer privacy, data protection, and data control, Nielsen is using privacy-enhancing technology on Amazon Web Services (AWS) like AWS Clean Rooms—a service that helps you collaborate with your partners without sharing raw data—to help agency customers better understand the impact of their […]

In this blog we discuss why Yaala Labs built their matching engine solution, P8, on AWS and explore the architectural decisions they made to achieve their performance and business objectives. We also share some of the benefits that Yaala Labs and their customers gained by running on AWS. Who is Yaala Labs Yaala Labs was […]

In the dynamic landscape of energy consumption, the ability to monitor and manage energy usage has become a critical need for consumers. At the heart of this evolution are Smart Metering Equipment Technical Specifications (SMETS) 2 meters. These sophisticated meters represent the second and more advanced generation of smart meters in the United Kingdom. Unlike […]

In the oil and gas industry, rig reports are essential for monitoring the performance and operations of drilling rigs. These reports contain a vast amount of unstructured data, including comments from rig personnel regarding rig activities such as drilling progress, equipment maintenance, process interruptions, and safety observations (Figure 1). In blog #1, we discussed a […]

As early adopters of artificial intelligence (AI), healthcare and life science organizations are among the most enthusiastic and advanced users of generative AI. The transformative technology has undergone a remarkable evolution in the past year, propelling innovations once considered science fiction into reality – with the potential to transform these industries and significantly improve patient outcomes […]

Manufacturers’ see an increased need for flexibility and cost-effectiveness in running their factories, driven by global competition and changing customer demand globally. This has led to a significant push for digital transformation (Industry 4.0) to identify and address inefficiencies more proactively throughout the system. Enhancing operational agility and flexibility is one of the top three […]