Category: Analytics

Programmatic advertising applications leverage large volumes of data (petabyte scale) to make decisions on delivering personalized experiences to users. Organizations need to have a granular visibility into their data transfer cost to make better decisions on the bidding process and leverage cost optimized design patterns. Amazon Web Services (AWS) offers different tools and techniques to […]

Launched in July 2023, AWS Entity Resolution has been helping organizations like Best Western Hotels, Merkle, ActionIQ, and Thompson Reuters to more easily match and link related records stored across multiple applications, channels and data stores using advanced matching techniques including rule-based and machine learning (ML)-powered matching. The service capabilities have enabled these companies to […]

In this blog, we show how you can leverage AWS purpose-built health care and life sciences (HCLS), machine learning (ML), and analytics services to simplify storage and analysis across genomic, health records, and medical imaging data for precision health use cases. The included reference architecture is built on AWS HealthOmics, AWS HealthImaging, and AWS HealthLake services which enable you […]

Bank CFOs are transforming their finance functions from both an operations and technology perspective, innovating to simplify their organisational model, increase efficiency and deepen the insight they provide to stakeholders. Cloud technology is enabling these changes by providing a new set of tools to solve some of the enduring business challenges that they face. In […]

Energy companies operate sophisticated technical infrastructure with complex requirements, and they need to share data securely across application and company boundaries. These companies are increasingly focused on achieving agile operations, responding rapidly to change, and developing new solutions in an evolving business context, including energy transition. However, conventional approaches to data sharing are often cumbersome, […]

In this edition of the Financial Services Industry (FSI) Services Spotlight monthly blog series, we highlight five key considerations for customers who process and analyze streaming data on Amazon Managed Service for Apache Flink: achieving compliance, data protection, isolation of compute environments, audits with APIs, and access control/security. Across each area, we will examine specific guidance, suggested […]

Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]

Lunar Energy (Lunar) has a mission to power homes around the world with endless clean energy. Recognizing the urgent need to reduce carbon emissions and combat climate change, Lunar is focused on building the digital infrastructure needed to build a resilient, distributed energy system. As homes electrify by adding distributed energy resources (DERs)—such as solar […]

Earlier this summer, Amazon Web Services (AWS) hosted a series of events and meetings with hundreds of customers and partners at Cannes Lions. Data clean rooms was a popular topic amongst these conversations, as advertisers and marketers are increasingly looking to future-proof their approach to more securely collaborating with their partners on their collective datasets. […]

When was the last time you thought about how the power stays on? Probably not since you lost power in a storm. We take it for granted that the electricity and natural gas will flow. In today’s world, electricity and gas are a core foundation of the economy and of society, making energy one of […]