Category: Retail

The Challenges of Retail Retail has always moved fast and been extremely competitive. Today, consumers expect retailers to move even faster, adjust to new market entrants, and keep up with their ever-changing needs and wants. Only those retailers who are willing to constantly adapt will survive and thrive with company lifespans continuing to shrink. Digitalization […]

The entire AWS Retail team is super excited to announce that AWS re:Invent 2021 has an in-person option this year. We can’t wait to see you in Las Vegas (or virtually) for our exciting program planned for retailers, with sessions featuring Neiman Marcus, Waitrose, Adidas, and Tapestry. This year’s event will also include over 20 […]

ViSenze Smart Recommendations allow EyeBuyDirect customers to easily discover the products they love. Awareness is a key stage in the customer journey, especially when shoppers are browsing, searching, and exploring products for the perfect fit. But this stage can be cumbersome for online shoppers, who must navigate a sea of product options spread across large […]

Consumer brands operate in an ever-changing world. Over 600k businesses open each year in the US alone, and nearly as many close. Surviving as a consumer brand in this highly competitive and evolving industry requires ever-more innovative strategies when creating a market development strategy. And success requires thorough analyses of the prospective market. Location data […]

The retail industry has long suffered from anemic investments in information technology that have saddled many companies with aging IT systems unable to keep up with rapidly changing customer demands and market dynamics. Industry CIOs and CTOs have been searching for a solution, and many have found an answer: A new retailer application architecture offering […]

In our last blog, Third-party Cookies are Going Away: What Should Retailers Do about It?, we discussed Google’s announcement that third-party marketing cookies will go away by the end of 2023. To recap quickly, this decision appeases consumers who want more privacy and control over their personal data and online behaviors, and it helps eliminate […]

Every website is required to ask for consent to drop first- and third-party cookies on your browser, though not all do. While you may not know exactly how cookies work, you likely know that cookies track user information. A cookie is a small text file that lets a website remember you. There are two forms […]

The COVID-19 pandemic created unprecedented disruption. In just a few days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new consumption patterns quickly emerged. Arguably, no industry felt this dramatic impact more than consumer packaged goods (CPG). However, industry leaders are forging ahead with resilience, tenacity, and […]

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]

The COVID-19 pandemic shocked the retail industry system. It wasn’t long before high streets were boarded up worldwide, and many traditional businesses pivoted to fully operating online. As traditional businesses struggled to stay afloat, cloud-based disruptors (ecommerce pure plays) started acquiring brands that had gone under in order to make them available online. AWS has […]