Author: Scott Cunningham

Over-the-top (OTT) streaming is on a trajectory to becoming the biggest form of media consumption in the world. In the US alone, 65%1 of the population consume media digitally, through smart devices, connected TVs (CTV), game consoles, and streaming media players. Digital video ad spending in the US in 2022 was estimated at $2392 billion […]

This is the step-by-step configuration guide for the ad insertion workflow discussed in Part 1: How to optimize ad delivery with AWS Elemental MediaTailor. The instructions show HLS-based examples, but AWS Elemental MediaTailor—a channel assembly and personalized ad insertion service—supports both HLS- and DASH-based workflows. In this guide you will: Create a basic MediaTailor configuration […]

This how-to blog series in three parts walks through the configuration of advanced features for ad insertion available with AWS Elemental MediaTailor. Links to each post are available and cross-referenced as the series progresses. Return to the AWS Media Blog in the coming days for additions to the series. Introduction: How to configure advanced features […]

This how-to blog series in three parts walks through the advanced features for ad insertion available with AWS Elemental MediaTailor. Links to each post are available and cross-referenced as the series progresses. Return to the AWS Media Blog in the coming days for additions to the series. AWS Elemental MediaTailor AWS Elemental MediaTailor is a […]

This is the second post in a two-part series. Read the first post here. It is quite common for AWS Elemental Live, which lets users encode live video on premises for events and 24/7 streams, to be used to deliver live streams into Amazon Web Services (AWS) for over-the-top (OTT) workflows and to distribute a […]

Using ESAM for SCTE 35 signal conditioning In modern linear workflows, event signaling and management (ESAM) is used to enrich the conditioning of SCTE 35 signals within a live stream. The SCTE 35 standard—created by the American National Standards Institute (ANSI) and the Society of Cable Telecommunications Engineers (SCTE)—states, “SCTE 35 is the core signaling […]