AWS for M&E Blog
Author: Jake Bernstein
Jake Bernstein is a Solutions Architect at Amazon Web Services with a passion for modernization and serverless first architecture. He focuses on helping customers optimize their architecture and accelerate their cloud journey.
Optimizing TV and radio media buying using SmartSpot360 on AWS
This blog post was co-authored by Jhon Valencia (SVP of Technology & Data), Preston Porter (Vice President of Operations), and Claire McCue (Director of Marketing) at BMG360. When you depend on high-volume lead generation, media buying efficiency directly impacts revenue and scalability. However, as campaigns expand across channels, optimizing traditional media (like TV and radio) […]