AWS at “vETC | The Grand Convergence 2019”: Modern MAM & supply chain optimization for IMF
The Entertainment Technology Center at USC hosted “vETC | The Grand Convergence 2019: Innovation and Integration“, their 5th annual virtual conference covering emerging technologies and their impact on the M&E industry. Jack Wenzinger, AWS Partner Solutions Architects in the Media & Entertainment vertical, provided an overview of Media Asset Management and key factors to consider in your MAM strategy; taking advantage of cloud architectures like content lake, machine learning for improved search, and leveraging industry standards like the Interoperable Mastering Format (IMF). The webinar breaks down the foundations of MAM into six key categories and discusses solutions for improving the overall operation of each within AWS. Jack goes specifically on how AWS is supporting media companies with a serverless ingest solution called Media2Cloud.