AWS for M&E Blog

Category: Amazon Bedrock Agents

AWS at IBC 2025: Agentic AI and a decade of AWS Elemental

Agentic AI reigned as one of the most popular themes at the 2025 International Broadcasting Convention (IBC) in Amsterdam last month. Amazon Web Services (AWS) featured more than 16 agentic AI demonstrations at the AWS stand. We showcased how the AI agents can empower media organizations with AI-powered content orchestration, data-driven operations and agentic workflows […]