AWS for M&E Blog
Category: AWS Well-Architected Framework
Case Study: Tabcorp enhances personalized interactive voice response with AWS
Tabcorp, one of Australia’s top gaming and entertainment companies, operates betting across 641 locations for multiple sports and race types. Even as customers flock to digital platforms to place bets, interactive voice response (IVR) remains a critical part of the company’s business to accommodate customers that prefer telecommunication. To modernize its IVR system, Tabcorp enlisted […]