AWS Messaging & Targeting Blog
Category: Technical How-to
Building AI-powered customer experiences using a modern communications hub
Organizations face integration challenges while adding Generative AI (GenAI) -powered Agentic AI and hyper-personalization capabilities to engage with customers through dynamic and personal experiences. They require scalable and reusable architectures to integrate knowledge bases, business logic, and customer communications without a complete system overhaul, amid disparate engagement solutions they currently operate. A Modern Communications Hub, loosely coupled with core Generative AI services, will establish a composable foundation to build communication-channel-agnostic customer experiences on. Start experimenting with AI-powered customer experience innovations with a quick proof-of-concept that won’t interfere with your present customer engagement setup.
Cyber Security Cloud, Inc. accelerates sales with CloudSmart Insights and Amazon SES
In today’s rapidly evolving digital landscape, effective content curation is essential for businesses to stand out and connect with their target audience. Optimizing customer outreach can be a difficult task. Sales intelligence can help you use data to understand customer behavior, attract prospects with relevant messaging, and focus sales and marketing efforts where they’ll make […]
How to Make Simple Email Service Resilient Across Two AWS Regions with Global Endpoints
Introduction Amazon Simple Email Service (SES) recently announced Global Endpoints, a major enhancement to its email sending features. This new capability improves the availability and reliability of SES API v2 email sending workloads by automatically distributing messages, in an active/active configuration across the Primary and Secondary AWS regions. When Global Endpoints detects degradation in either […]
Simplify Multi-Region Email Sending with Simple Email Service’s Deterministic Easy DKIM
Introduction Amazon Simple Email Service (SES) provides customers with a robust, scalable email solution to send large-scale, global email communications. The service offers customers many benefits, including scalability, high deliverability rates, cost effective pay-as-you go pricing, availability in over a dozen AWS regions, and tight integration with other AWS services. We’ve heard from customers who want […]
Build a Two-Way Email-to-SMS Service with Amazon SES and Amazon End User Messaging
Introduction Businesses and organizations today struggle to effectively communicate with their customers, employees, or other stakeholders across the diverse range of digital channels they now use. One common problem arises when the requirement to exchange information quickly and reliably extends beyond traditional email. This issue challenges organizations where recipients lack immediate access to email. This […]
10DLC Registration Best Practices to Send SMS with AWS End User Messaging
Updated 01/07/2025 to include new upload capabilities for Opt-in Workflow What is 10DLC? Ten-Digit Long Code, or more commonly shortened as 10DLC, is intended specifically for sending Application-to-Person (A2P) SMS in the United States only. If you don’t send text messages to recipients in the US, then 10DLC doesn’t apply to you. 10DLC was designed […]
Securing communications at the edge with AWS Wickr
Organizations that are looking to establish secure communication networks at the edge often encounter challenges. The use of disparate collaboration tools on personal and government-issued devices can make it difficult to protect sensitive data and avoid communication gaps. This blog post highlights four common communication issues that customers encounter when operating in disconnected (or intermittently […]
Leverage IAM Roles for email sending via SES from EC2 and eliminate a common credential risk
Notice to Readers: This blog post was revised on 10/23/2024 to bring the policies and examples more in line with the principle of least privilege access. The changes aim to minimize the scope of permissions granted and reduce the risk of over-privileged access. Please note that the example solution provided in this post is meant […]
Email Journaling with SES Mail Manager
Introduction to Journaling Email journaling is the practice of preserving comprehensive records of all email communications within an organization. This approach stems from the need to maintain rigid, compliance-driven retention policies focused on auditing an entire organization’s email activities. Because journaled email messages are often required to satisfy on-demand audit and investigation requests, they must […]
Understanding Google Postmaster Tools (spam complaints) for Amazon SES email senders
Introduction Amazon Simple Email Service (SES) includes a robust set of built-in tools, such as the Virtual Deliverability Manager (VDM), to help senders ensure optimal email deliverability. Additionally, deliverability data from email service providers like Postmaster Tools by Google can provide invaluable insights for all sending domain owners, including those using SES for bulk or […]