Transforming student wellbeing support with Amazon Bedrock and SXP.ai

In today’s fast-paced academic environment, universities face the growing challenge of providing personalized, accessible support to their diverse student populations. With increasing demands on mental health services and academic support systems, institutions need innovative solutions that can scale while maintaining the human touch that students need.

SXP.ai, an innovative AI company, is transforming how universities support their students through ethical generative AI powered by Amazon Web Services (AWS) through Amazon Bedrock. By combining cognitive behavioral therapy techniques with advanced generative AI capabilities, SXP.ai has created a solution that provides 24/7 personalized support while maintaining the highest standards of trust and integrity.

Addressing challenges to scalable student support

Universities across the UK face growing demands for student support services, particularly in mental health and academic guidance. Traditional support systems often struggle with availability limitations and language barriers, making it challenging to provide immediate assistance when students need it most.

Cardiff Metropolitan University exemplifies these challenges and their solutions. With its strong Welsh heritage, Cardiff Met needed a platform that could support students in both Welsh and English while serving their international community. Through SXP.ai’s platform, they now offer comprehensive wellbeing support in over 100 languages, including a fully Welsh-language interface—making mental health resources truly accessible to their diverse student population.

Leveraging Amazon Bedrock for ethical, AI-driven support

SXP.ai’s solution, built on Amazon Bedrock, addresses these challenges through an innovative micro-assistant architecture that enables rapid deployment and customization. SXP.ai chose Amazon Bedrock for its ability to rapidly deploy and customize foundation models, enabling them to create specialized AI assistants that understand the nuances of student wellbeing support. Amazon Bedrock’s enterprise-grade security and scalability were crucial factors, allowing SXP.ai to focus on developing their solution while maintaining the highest standards of data protection.

The platform provides several key features:

• Personalized generative AI conversations using evidence-based therapeutic techniques
• Real-time crisis detection and intervention protocols
• Community-driven wellbeing challenges

Implementation is remarkably efficient, with universities able to get onboarded in less than four weeks. The platform requires minimal technical integration, making it accessible for institutions of all sizes.

Breaking language barriers: Support in 100+ languages

SXP.ai’s commitment to accessibility is exemplified by their work with Cardiff Metropolitan University. Known for its strong Welsh roots and commitment to bilingualism, Cardiff Met required a solution that could support students in both Welsh and English, as well as cater to their international student body.

The ability to provide mental health and wellbeing resources in over 100 languages, including full Welsh support, has been transformative for their diverse student population.

Maintaining security and privacy in AI-powered support

Operating on Amazon Web Services with ISO27001 and ISO27701 certification, the platform maintains enterprise-grade security and compliance with global data protection standards. While universities receive valuable aggregated insights about wellbeing trends, individual student conversations remain completely confidential and anonymous.

The University of Law (ULaw), one of the UK’s largest legal education providers, has integrated the platform deeply into their student services system, demonstrating long-term confidence in the solution by recently extending their partnership to 2029.

“I am delighted that we are continuing our work with SXP.ai to deliver the ULaw Wellbeing app as an integral part of our wellbeing offer—allowing students to access vital wellbeing resources any time, day or night,” said Keith Houghton, head of student support and wellbeing at ULaw. “I am particularly excited to investigate further how we can work with SXP.ai and their AI technology to further enhance the support we can provide to our diverse cohort of students.”

Measuring success: Rapid adoption and student outcomes

The impact of SXP.ai’s solution has been remarkable. Within just three months of launch, the platform expanded to serve 15 UK universities, demonstrating exceptional scalability and demand. Key metrics showcase the platform’s success:

• 4.8/5 App Store rating for their wellbeing app
• 4.5/5 average rating for generative AI-led Cognitive Behavioral Therapy (CBT) sessions, a type of talk therapy, (based on 500 student responses)
• 100% of students reported feeling more informed about wellbeing management
• 92% of students took positive steps toward improved wellbeing after using the platform
• At ULaw, over 30% of students actively engage with the platform, accessing personalized content and 24/7 support

“It’s like having a supportive friend available whenever you need them,” shared one student. “The Assistant helps me stay on track and makes looking after my wellbeing feel more manageable.”

Scaling beyond education: Future applications of SXP.ai

“The capabilities provided by Amazon Bedrock have allowed us to focus on what we do best: developing innovative generative AI solutions for student support,” said Hugh Griffiths, CEO & Founder of SXP.ai. “While we strategically chose to begin with universities, where the need for accessible wellbeing support was clearly evident among students, we’re now excited to expand our solutions to other organizations and sectors.”

The success of SXP.ai in the education sector has proven to be an ideal launching point for their broader vision. Having demonstrated the platform’s effectiveness in supporting student wellbeing across 15 UK universities, SXP.ai is now positioned to transform personalized support services across various industries and organizations. As the platform continues to evolve, it maintains its core commitment to user-centric, ethical support while adapting to meet the unique needs of different sectors.

Visit SXP.ai to learn more about their impact.

Take the next step in AI-driven student support

The success of SXP.ai demonstrates the transformative potential of Amazon Bedrock in addressing critical challenges in higher education. To explore how you can leverage similar solutions:

1. Watch our video: ‘Teaching a generation to read: generative AI’s impact on education’
2. Read the AWS Blog Post: ‘New survey: Public sector poised for generative AI revolution’
3. Ready to transform your student support services? Contact us today to start your journey with Amazon Bedrock.