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Media & Entertainment

AWS for Media & Entertainment

Create without limits. Distribute without boundaries. Monetize without compromise.

Create content. Connect workflows. Captivate audiences.

Benefits

AWS is the trusted cloud foundation for media and entertainment, empowering companies to create without limits, transform archives into revenue engines, deliver the highest quality video across every screen, and turn first-party data and AI into advertising revenue—all with the flexibility, scale, and intelligence to compete in the modern entertainment industry.

    Scale production globally with AI-powered workflows that reduce multi-month cycles to days.

    Deliver personalized, broadcast-quality experiences across every platform and every language.

    Reach the right audience, at the right moment, across every screen.

IDC MarketScape

IDC names Amazon Web Services (AWS) as a Leader in the 2025 MarketScape for Worldwide Media Production, Distribution, and Monetization Integrated Cloud Solutions. Download the report today. 

IDC MarketScape

Customer stories

Warner Bros. Discovery

Broadcast Olympic Games on Discovery+ in Europe; 14% total user engagement increase with Amazon Personalize.

Broadcast control centre in Tokyo for IBC Eurosport 2021, featuring multiple operators working at rows of computer stations and large video walls displaying numerous broadcast feeds and monitoring screens.

NBCUniversal

Built One Platform on AWS. Estimated savings of $35M+ over 10 years with holistic forecasting across linear and digital. 

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FOX Sports

Uses AWS Elemental Inference to detect key moments from live sports broadcasts, extract video clips, and reformat for 9:16 vertical social platforms— all within seconds. 

FOX Sports live event dashboard showing key moments, event status, and MP4 clip generation, alongside a vertical 9:16 video clip of a football player striking the ball.

Formula 1

Transformed fan engagement through Track Pulse for 820M+ global fans; ingested 4PB of archived footage with Media2Cloud. 

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Amazon Prime Video

Prime Video uses generative AI from AWS to deliver premium viewing experiences for customers. 

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Partners

Discover solutions from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building M&E solutions on AWS.