AWS for M&E Blog
Category: Amazon Textract
Transforming sports storytelling with generative AI on AWS
Sports broadcasters face an ongoing challenge: how to deliver compelling stories while managing vast amounts of real-time and historical data during live events. For mountain bike racing commentators, this means processing information about hundreds of athletes, multiple race configurations, and constantly changing conditions—all while keeping viewers engaged in real-time. We’re excited to share how Warner […]
Media intelligence just got smarter with Media2Cloud 3.0
We are happy to announce the official release of Media2Cloud 3.0. This release helps AWS customers simplify and expedite their media migration workflow into AWS. It provides a framework to implement artificial intelligence and machine learning (AI/ML) to create frame-level descriptive metadata about content. This new version of Media2Cloud still includes the features that customers have […]