Artificial Intelligence
Build agentic AI your way to transform traveler and guest experiences, enhance productivity, and accelerate growth—with comprehensive tools and enterprise-grade security.
AI is transforming travel and hospitality
Agentic AI represents the next frontier in travel and hospitality—where intelligent agents reason, plan, and act autonomously to complete complex tasks with limited human involvement. From automating customer service and optimizing operations to personalizing guest experiences and streamlining workforce management, AI agents are delivering measurable business outcomes across the industry.
Explore Travel and Hospitality AI use cases
From automating customer service and optimizing operations to personalizing guest experiences and streamlining workforce management—explore proven AI use cases that deliver measurable business outcomes across the travel and hospitality industry.
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Deploy AI agents to create simulations, improve capacity and network planning, optimize routes and traveler flow management, and automate knowledge management with autonomous decision-making.
Use generative AI to create new offerings, generate trip ideas, and simplify itinerary planning with AI-powered recommendations.
Deploy agentic AI to personalize customer interactions with tailored products, services, and dynamic pricing that adapts in real-time.
Implement AI agents that autonomously handle customer inquiries, provide real-time language translation, analyze sentiment, and resolve issues without human intervention.
Customer Stories
Learn how travel and hospitality companies are using AI to redefine employee and customer experiences.
Ryanair
Ryanair, Europe's largest airline, uses AI on AWS to transform employee and customer experiences
United Airlines
United Airlines accelerates innovation and transforms passenger experiences with AI on AWS
TUI
TUI creates great travel experiences for 16 million customers a year using generative AI and AWS
Resources
What Travel & Hospitality business and technology leaders need to know about AI.
Four critical elements for getting started with generative AI
Learn key generative AI use cases for the Travel and Hospitality industry and how to get started.
Booking.com takes the fiction out of travel with generative AI
Discover how Booking.com helps customers experience a new world of travel.
How 10 AWS customers are approaching generative AI
Red Ventures is experimenting with AI-generated recommendations.
2023 Digital Transformation Report
Discover how travel and hospitality leaders plan to prioritize and invest in technology.
Generating Dynamic Ads in Under 1 Second Using AWS Lambda with Booking.com
Learn how Booking.com uses AWS Lambda to generate personalized ads in under one second, showcasing serverless architecture for real-time customer engagement at scale.
Guidance for Enhancing Customer Engagement in Travel & Hospitality Using AWS AI/ML
Discover how to integrate generative AI into customer service using Amazon Bedrock to automate common inquiries and free agents to focus on complex issues.
Guidance for Digital Concierges for Hospitality on AWS
Explore how hospitality companies drive agent productivity with automation and generative AI to boost guest satisfaction, create upsell opportunities, and reduce costs.
Commercial implications of Agentic AI: A practical example of the travel shopping disruption
Understand how agentic AI is disrupting traditional travel shopping and what it means for your business model, distribution strategy, and customer relationships.
Tools for building generative AI applications
Travel and Hospitality partners offering AI solutions and services
Start your AI transformation today
Learn how you can use AI to deliver measurable business outcomes from autonomous customer service and operational optimization to personalized guest experiences.