Monetization

AWS Clean Rooms helps customers and their partners more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.

AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for video providers to create linear over-the-top (OTT) channels using existing video content. The service then lets you monetize those channels—or other live streams—with personalized advertising.

AWS Entity Resolution helps you match and link related records without the need to build custom solutions. Use flexible, configurable machine learning (ML) and rule-based techniques to optimize record matching based on your business needs.

Amazon Personalize accelerates your digital transformation with ML, making it easier to integrate personalized recommendations into existing websites, applications, email marketing systems, and more.

AWS RTB Fabric helps you connect with your AdTech partners such as Amazon Ads, GumGum, MobileFuse, Sovrn, TripleLift, Viant, Yieldmo, and more in three easy steps. You can run real-time bidding (RTB) workloads over an optimized, private network that delivers single-digit millisecond latency. With AWS RTB Fabric, you can save up to 80% compared to standard cloud networking costs—without the need for upfront commitments.

Provide viewers with a seamless shopping experience merged with your digital content.

This Guidance demonstrates how to prepare mezzanine video files and make them available for scheduling using the channel assembly capability of AWS Elemental MediaTailor.

This Guidance helps media publishers who are facing two conflicting requirements when it comes to serving content: deliver content quickly by using a Content Delivery Network (CDN) and protect and monetize content using a paywall.