Generative AI on AWS for Travel and Hospitality

Reinvent traveler and guest experiences, enhance productivity, and accelerate growth with generative AI.

There's an emerging opportunity for travel and hospitality companies to transform their business using generative AI
Powered by large machine learning models known as foundation models, generative AI has the power to inspire travelers and guests, helping them seamlessly discover new destinations and experiences, while also enhancing every step of the customer journey.
How the Travel and Hospitality Industry Can Use Generative AI on AWS | Amazon Web Services

Explore Travel and Hospitality use case

Compliance and Regulatory

Ensure your website and apps adheres to accessibility requirements.

Optimize Core Operations

Create simulations, improve capacity and network planning, optimize routes and traveler/guest flow management, and automate knowledge management.

Research & Development

Create new menu items, food pairs, or limited time offers. Generate trip ideas and simplify itinerary planning.

Retailing & Personalization

Personalize customer interactions with tailored products, services, and pricing.

Customer Service & Communications

Automate ordering and service with chatbots and real-time language translation. Improve social listening and sentiment analytics and automate guest responses.

Visual presentation of brand

Generate stunning videos and imagery within your brand guidelines.

Customer Stories

Learn how travel and hospitality companies are using generative AI to redefine employee and customer experiences.

Ryanair, Europe's largest airline, revolutionizes air travel with Amazon Bedrock and Amazon Connect

Eddie Wilson, Ryanair CEO, explains how the airline built a new employee application on Amazon Bedrock.

United Airlines uses Amazon Bedrock to innovate 50-year old technology

Using Amazon Bedrock, United was able to translate Passenger Name Records (PNR), the digital record that contain travelers’ reservation data.

TUI delivers high quality content in under 10 seconds with Amazon Bedrock

TUI, a leading travel company, saw an opportunity to leverage generative AI to create high-quality automated content. 

How iFood quickly built a virtual waiter with Amazon Bedrock

iFood used Anthropic's Claude, Amazon Titan, and retrieval-augmented generation on Amazon Bedorck to build a proof of concept virtual waiter called "Garçon."  


What leaders need to know about generative AI.

6 tips to innovate faster with generative AI photo_man on phone

Four critical elements for getting started with generative AI

Learn key generative AI use cases for the Travel and Hospitality industry and how to get started.

Watch the webinar » takes the fiction out of travel with generative AI
Case study takes the fiction out of travel with generative AI

Discover how helps customers experience a new world of travel.

Read the case study »

How 10 AWS customers are approaching generative AI_traveler on phone
Case study

How 10 AWS customers are approaching generative AI

Red Ventures is experimenting with AI-generated recommendations.

Explore customer stories »

2023 Digital Transformation Report_hikers taking a photo

2023 Digital Transformation Report

Discover how travel and hospitality leaders plan to prioritize and invest in technology.

Download the report »

Tools for building generative AI applications

Innovate faster with new capabilities, choice of industry leading foundation models (FMs), and the most cost-effective infrastructure.

Amazon Bedrock

The easiest way to build and scale generative AI applications with FMs

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Amazon SageMaker

Build, train, and deploy FMs at scale

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Amazon Q Developer

Generative AI-powered assistant for software development.

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AWS Tranium

Train faster with up to 50% cost savings

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AWS Inferentia

Run FM inference with up to 40% lower cost over comparable Amazon EC2 instances

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Services for your use case

Learn how to find the right services for your use case

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Travel and Hospitality partners offering generative AI solutions and services

Start your generative AI journey today

Learn how you can use generative AI to improve operational efficiency and enhance the traveler and guest experience.