Data Science & Analytics for Media
Unlock the full value of data and drive better business outcomes
Benefits
Ingest and analyze billions of audience events per day
Transform media with generative AI
Leveraging Amazon Bedrock and other cutting-edge generative AI services, media companies can transform content creation, localization, and advertising to boost efficiency, improve quality, and unlock new avenues for creativity and personalization.
Extract insights and drive engagement
With the broadest and deepest portfolio of analytics and AI/ML services, AWS gives customers unmatched capabilities to extract insights, automate content workflows, and deliver hyper-personalized experiences that drive engagement and monetization.
Scale your workloads
AWS supports the data and analytics needs of the world’s largest media enterprises, with the security, reliability, and cost-efficiency to handle billions of audience events and petabytes of content data - no matter the scale or scope of the workload.
The NFL and PGA TOUR discuss how generative AI is changing the game
Using data science and analytics, M&E customers can unlock the full value of their data to drive better business outcomes. At the core is the AWS Data Lake, which provides a secure, scalable foundation for consolidating all media-related data—from content metadata, to audience behavior, to transactional information. With the data centralized, AWS offers a powerful suite of analytics, artificial intelligence (AI), generative AI, and machine learning (ML) services to extract insights, personalize experiences, and drive actions.
Purpose-built solutions & services for Data Science & Analytics
Custom-built solutions
View all solutions for Media & Entertainment in the AWS Solutions Library
Learn morePartners for Data Science & Analytics
Discover solutions from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building M&E solutions on AWS.
AWS consulting partners
AWS Consulting Partners help customers build customized solutions to meet their unique needs.
AWS Marketplace
Media and entertainment solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.
Data Science & Analytics Resources
See related technical guides, solution briefs, blogs, and much more.