Unlock the full value of data and drive better business outcomes
New & Noteworthy
Ingest and analyze billions of audience events per day
The NFL and PGA TOUR discuss how generative AI is changing the game
Using data science and analytics, M&E customers can unlock the full value of their data to drive better business outcomes. At the core is the AWS Data Lake, which provides a secure, scalable foundation for consolidating all media-related data—from content metadata, to audience behavior, to transactional information. With the data centralized, AWS offers a powerful suite of analytics, artificial intelligence (AI), generative AI, and machine learning (ML) services to extract insights, personalize experiences, and drive actions.
Leveraging Amazon Bedrock and other cutting-edge generative AI services, media companies can transform content creation, localization, and advertising to boost efficiency, improve quality, and unlock new avenues for creativity and personalization.
With the broadest and deepest portfolio of analytics and AI/ML services, AWS gives customers unmatched capabilities to extract insights, automate content workflows, and deliver hyper-personalized experiences that drive engagement and monetization.
AWS supports the data and analytics needs of the world’s largest media enterprises, with the security, reliability, and cost-efficiency to handle billions of audience events and petabytes of content data - no matter the scale or scope of the workload.
Purpose-built solutions & services for Data Science & Analytics
AWS services
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Analytics on AWSFastest way to get answers from all your data to all your usersLearn more »
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Amazon BedrockThe easiest way to build and scale generative AI applications with foundation modelsLearn more »
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Machine Learning on AWSInnovate faster with the most comprehensive set of AI and ML servicesLearn more »
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Amazon PersonalizeElevate the customer experience with ML-powered personalizationLearn more »
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Amazon QYour generative AI–powered assistant designed for work that can be tailored to your businessLearn more »
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Amazon RekognitionAutomate your image and video analysis with machine learningLearn more »
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Amazon SageMakerBuild, train, and deploy ML models for any use case with fully managed infrastructure, tools, and workflowsLearn more »
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Amazon TranscribeAutomatically convert speech to textLearn more »
Custom-built solutions
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Content Localization on AWSCreate subtitles for your video-on-demand content to reach more audiences, globallyLearn more »
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Media Insights on AWSManage workflow orchestration and data persistence for AWS machine learning services so you can focus on applications that extract value from media or automate manual workflows.Learn more »
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Media2CloudThis Guidance helps you facilitate the migration of your digital assets to the cloud, allowing you to take full advantage of the latest advancements in asset management and prepare content for distribution to media consumers.Learn more »
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PersonalizationPersonalization solutions build on the foundation of Amazon Personalize with customizations to satisfy media and entertainment-specific recommendation use cases.Learn more »
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Guidance for Creating Super Slow-Motion Videos Using Generative AI on AWSThis Guidance shows how to create super slow-motion videos by interpolating synthetic frames between real video frames.Learn more »
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Guidance for AI-Generated Images with Stable Diffusion on AWSThis Guidance demonstrates how you can integrate Stable Diffusion from Stability AI with Amazon SageMaker to build and scale generative artificial intelligence (AI) applications.Learn more »
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Guidance for Creating a Personalized Avatar with Amazon SageMakerThis Guidance shows how to calibrate and deploy a Stable Diffusion model to generate personalized avatars with a simple text prompt.Learn more »
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Guidance for Video Summarization using Amazon SageMaker and AI ServicesThis Guidance demonstrates how Amazon Sagemaker and Large Language Models (LLMs) can be used to create short-form video summaries compiled from a longer, original video file.Learn more »
AWS for M&E Data Science & Analytics customers
Player Health & Safety
The NFL works with AWS to build the Digital Athlete, a virtual representation of an NFL player that can be used to better predict and prevent player injury using AI and machine learning.
AWS and NHL unveil new NHL EDGE IQ Ice Tilt metric to help measure momentum during the game
Ice Tilt helps crack the code on how action on the ice translates to momentum shifts within the game.
AWS powers Bundesliga Match Facts
Germany’s premier national football league uses AWS to deliver real-time statistics to predict future plays and game outcomes, and recommend personalized match footage for fans.
How Swimming Australia uses machine learning for real-time training pool analytics with AWS Panorama
Swimming Australia uses AWS Panorama from Amazon Web Services (AWS) to perform real-time computer vision (CV) inference at the edge with state-of-the-art computer vision models.
Using natural language prompts, AWS and F1 designed a unique trophy inspired by aerodynamic design and F1 signature airflow twist
Using Amazon Bedrock, AWS created hundreds of concepts for the trophy. Learn how the team experimented and designed a world first for the FORMULA 1 AWS GRAND PRIX DU CANADA 2024.
See all customer case studies »
AWS for M&E Data Science & Analytics customers
Player Health & Safety
The NFL works with AWS to build the Digital Athlete, a virtual representation of an NFL player that can be used to better predict and prevent player injury using AI and machine learning.
AWS and NHL unveil new NHL EDGE IQ Ice Tilt metric to help measure momentum during the game
Ice Tilt helps crack the code on how action on the ice translates to momentum shifts within the game.
AWS powers Bundesliga Match Facts
Germany’s premier national football league uses AWS to deliver real-time statistics to predict future plays and game outcomes, and recommend personalized match footage for fans.
How Swimming Australia uses machine learning for real-time training pool analytics with AWS Panorama
Swimming Australia uses AWS Panorama from Amazon Web Services (AWS) to perform real-time computer vision (CV) inference at the edge with state-of-the-art computer vision models.
Using natural language prompts, AWS and F1 designed a unique trophy inspired by aerodynamic design and F1 signature airflow twist
Using Amazon Bedrock, AWS created hundreds of concepts for the trophy. Learn how the team experimented and designed a world first for the FORMULA 1 AWS GRAND PRIX DU CANADA 2024.
See all customer case studies »
Event Calendar
NAB 2025
IBC 2025
re:Invent 2025
Partners for Data Science & Analytics
Discover solutions from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building M&E solutions on AWS.
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Databricks Lakehouse Platform on AWS unifies all your data sources into a simple, open, and collaborative foundation of your Lakehouse.
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“We are thrilled to be partnering with AWS for the media and entertainment industry. By leveraging the power of the cloud, we can create innovative solutions—backed by advanced data—that drive operational efficiencies and better customer experiences.”
- Robert Koch, VP, M&E Technology Solutions, EPAM Systems
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GrayMeta dramatically improves efficiencies by automating the creation of metadata with an innovative approach to extracting rich metadata from digital assets across the enterprise.
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Segment simplifies the collection and unification of first-party customer data while enforcing data quality in real-time.
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ThinkAnalytics powers the world’s largest studios, broadcasters, distributors and media platforms with its Content Discovery Platform maximizing viewer engagement, value, and loyalty.
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Veritone, Inc. is a leading artificial intelligence company.
AWS consulting partners
AWS Consulting Partners help customers build customized solutions to meet their unique needs.
See all M&E partners »
AWS Marketplace
Media and entertainment solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.
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Accurate.Video Validate is a web-based video platform created for broadcast, post-production, and media professionals.
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Real-time video streaming performance analytics, empowering publishers and developers with the actionable insights they need to deliver better quality of experience for their viewers.
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Combines configuration monitoring and real-time health metrics with a dynamic, tag-driven approach to dashboards and alerting to easily visualize, analyze, and troubleshoot your entire AWS infrastructure.
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Enterprises around the world rely on Sumo Logic to collaborate, develop, operate, and secure their applications at cloud scale. Reduce downtime and move from reactive to proactive monitoring with cloud based modern analytics.