AWS for Media & Entertainment

NAB SHOW 2024 Demo Showcase

Content Production

Virtual Art Department

Setting up and managing demanding virtual art department (VAD) workflows on-premises can be fraught with resource bottlenecks, logistical challenges, and high up-front costs. By running VAD workflows on AWS, artists and designers can seamlessly collaborate to create 3D environments and assets for modern pre-visualization and virtual production workflows while using their favorite Wacom tablets. Artists can leverage the latest high-performance, low-latency, and on-demand cloud computing instances to meet the demands of modern workflows, such as building immersive worlds in Unreal Engine and leveraging groundbreaking generative AI tools like Cuebric to create realistic 2.5D cinematic environments from text prompts.

Architecture

Virtual art department on AWS
Click image to zoom 🔍

Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

Meet with an AWS M&E specialist