For AWS Elemental MediaTailor Ad Insertion, you are charged based on the number of ads inserted into your video streams. If you use the integrated ad transcoding capabilities at a rate of more than 10 transcodes per 1000 ad insertions, there will be charges for the additional Ad Transcodes.

For MediaTailor Channel Assembly, you pay an hourly rate for a running linear channel. Pricing will differ depending on whether basic or standard channels are created. A basic channel is limited to scheduling only video-on-demand (VOD) content and a standard channel can schedule both VOD and live sources. The duration of each running channel is rounded up to the nearest minute. 

You will incur Ad Delivery charges when ad segments, personalized manifests, or channel assembly manifests from MediaTailor are delivered over the internet or via a CDN like Amazon CloudFront. 

There are no upfront costs or minimum fees.

Ad Insertion Pricing

Cost per thousand ad insertions/month

Ad Transcode Pricing

In order to match the video quality of the ad content to the main program, AWS Elemental MediaTailor provides on-the-fly transcoding of the ad content using AWS Elemental MediaConvert. 10 unique ads can be transcoded per thousand ad insertions without incurring additional cost. Additional ad transcodes are charged at the on-demand basic tier rates for MediaConvert usage.

For example, the rates for transcoded output for US East (N Virginia) are $0.0075 per minute for SD, $0.015 per minute for HD, and $0.003 per minute for audio only content.

For more details, visit the AWS Elemental MediaConvert pricing page.

Channel Assembly Pricing

A basic channel is limited to scheduling only video-on-demand (VOD) content and a standard channel can schedule both VOD and live sources.

Cost per hour of a running channel

Ad Delivery Pricing

You incur charges when you deliver ad segments and personalized manifests to destinations over the internet or via a CDN including Amazon CloudFront.

We always recommend that you use a CDN like Amazon CloudFront with AWS Elemental MediaTailor, as CloudFront caches ad content and manifests for more efficient delivery to end viewers. This improves performance, and will lower your costs by reducing the volume of ads originated from MediaTailor.

  Regional Ad Delivery Out (per GB)
Ad Delivery OUT from MediaTailor US West
(Oregon)
US East
(North Virginia)
Europe
(Ireland)
Europe
(Frankfurt)
Asia Pacific
(Singapore)
Asia Pacific
(Sydney)
Asia Pacific
(Tokyo)
First 1 GB per month $0.000  $0.000  $0.000  $0.000  $0.000  $0.000  $0.000 
Next 9.999 TB per month $0.090  $0.090  $0.090  $0.090  $0.120  $0.140  $0.140 
Next 40 TB per month $0.085  $0.085  $0.085  $0.085  $0.085  $0.135  $0.135 
Next 100 TB per month $0.070  $0.070  $0.070  $0.070  $0.082  $0.130  $0.130 
Greater than 150 TB per month $0.050  $0.050  $0.050  $0.050  $0.080  $0.120  $0.120 

Pricing Examples

  • Example 1: Ad Insertion
  • Example 2: Ad Transcodes
  • Example 3: Channel Assembly
  • Example 1: Ad Insertion
  • If there are 1,000 viewers watching a live stream that has 3 ad breaks, each containing 5 separate ads, this would result in a total of 15,000 ad insertions and would cost $11.25 in the US East (N. Virginia) Region.

    3 ad break * 5 ads = 15 ads
    15 ads * 1000 viewers = 15,000 ad insertions
    15,000 ad insertions * $0.75 per 1000 ad insertions = $11.25

    In this scenario, up to 150 ad creatives are included in the transcoding pricing without additional charges.

  • Example 2: Ad Transcodes
  • Consider the same use case as Example 1 with 15,000 ad insertions in the US East (N. Virginia) Region. Assume that the main program uses an adaptive bit rate group with 5 streams. For the 5 streams of the main program, 2 of the streams are HD and 3 are SD. If the 15,000 ad insertions were each 30 secs long and required 200 ads to be transcoded into the same format as the main program, your price for the transcoding would be $1.3125.

    200 ad creatives – 150 free ad creatives = 50 ad creatives charged at on-demand AWS Elemental MediaConvert basic tier rates in US East (N. Virginia)

    50 ad creatives * 30 seconds = 25 minutes
    (25 mins * 2 HD streams per ad * $0.015 = $0.75)
    (25 mins * 3 SD streams per ad * $0.0075 = $0.5625)

    $0.75 + $0.5625 = $1.3125

  • Example 3: Channel Assembly
  • If you have an assembled linear basic channel running in the US East (N. Virginia) Region with only VOD programs running in a loop, and channel is started and left to run 24x7 looping through the scheduled programming for a month, your price for the month would be $73.00.

    730 hours in a month * $0.10 per running hour for a basic channel = $73.00

    For an assembled linear standard channel running in the US East (N. Virginia) Region with VOD and live sourced programs, running 24x7 through the scheduled programming for a month, your price for the month would be $225.50.

    730 hours in a month * $0.35 per running hour for a standard channel = $255.50

Have questions?
Contact us
Ready to get started?
Sign up
Discover more resources
Visit the Resources page