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AWS Marketplace List & Sell Program

Grow your SaaS revenue with AWS Marketplace

Overview

The AWS Marketplace & List Sell Program connects software providers with qualified AWS Partners to build, market, and sale of their SaaS solutions on AWS Marketplace. By leveraging the program, software providers enhance customer activation and retention while unlocking new revenue streams. Participants have achieved faster time to listing, higher project success rates, and increased sales volume. To learn more, refer to the AWS Marketplace List & Sell Playbook, here.

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Driving ISV Growth and Success

higher Total Contract Value per listing in AWS Marketplace

more AWS Marketplace Private Offers

faster time to publish listing in AWS Marketplace

Disclaimer

*Data is based on ISVs that participated in the AWS Marketplace List & Sell Program as compared to non-participants, September 2023 to December 2024.

AWS Marketplace List & Sell Program Benefits

Financial benefits

Financial benefits to build, market, and sell on AWS Marketplace

Accelerate co-sell opportunities

Accelerate co-sell opportunities with AWS to drive customer adoption and revenue growth

Showcase best-in-class SaaS solutions

Showcase best-in-class SaaS solutions on AWS Marketplace and enable a product-led growth (PLG) motion

Leverage expert support

Leverage expert support from qualified AWS Partners to optimize your listing and go-to-market strategy

Get Started Now!

1

Find an AWS SaaS Competency Partner or Marketplace Integrator

Explore our network of qualified AWS Partners who can help you build and list your SaaS solution.

2

Download the SaaS Go-to-market Playbook

Complete our quick form to get immediate access to the SaaS Go-to-market Playbook, which provides guidance on building, marketing, and selling your SaaS solution on AWS Marketplace and how to leverage AWS Marketplace List & Sell.

3

Discover AWS Partners benefits

Explore how joining the AWS Partner Network can accelerate your growth through exclusive resources, support, and go-to-market opportunities. Learn more

AWS Marketplace List & Sell Program Testimonials

Let’s hear what partners and software providers are saying about the program

Ibexlabs

“As a SaaS Competency and Marketplace Integration Partner, Ibexlabs leverages the AWS Marketplace List & Sell Program to accelerate deal cycles and enable customers to seamlessly launch their products on AWS Marketplace. This strategic integration has been instrumental in driving efficiency and success for both Ibexlabs and our valued clients."

Sridhar Adusumilli, CEO, Ibexlabs

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CloudZone

“Leveraging the AWS Marketplace List & Sell program with CloudZone enabled Bizzdesign to seamlessly list our SaaS solution on AWS Marketplace, accelerating our time to market while ensuring compliance with AWS requirements. CloudZone’s expertise simplified the onboarding process, allowing us to expand our global reach, streamline procurement, and focus on delivering value to our customers. This partnership has been instrumental in driving efficiency and unlocking new growth opportunities.”

Nick Reed, Chief Strategy Officer, Bizzdesign

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Tackle

“Leveraging the AWS Marketplace List and Sell Program with Tackle enables us to get listed on the AWS Marketplace significantly faster and more effectively than if we had done it ourselves. We have limited internal resources and subject matter expertise available for a Marketplace integration and this program enabled us to meet our aggressive timelines while allowing our technical teams to focus on other high priority items.”

John Breul, VP of Global Software Alliances, FloQast

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Feenix.ai

“Cequence Security wanted to consolidate the management of their cloud marketplace and launch a new SaaS listing on the AWS Marketplace. Feenix.ai enabled them to quickly migrate all of their existing listings, create new SaaS listing in less than 15-minutes, and then complete their first  private offer. The AWS Marketplace List & Sell program added additional incentives that helped move faster toward achieving that goal.”

Anonymous, Vice President of Business Development

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