Startup success starts with data

Put your data to work in the most trusted, reliable, scalable, and secure cloud

Extract more value from your data

An end-to-end data strategy for your startup

Store, access, analyze, and act on all your data for all workloads, data types, and desired business outcomes. Amazon Web Services (AWS) gives you access to the most scalable, highest-performing data services and the broadest and deepest set of integration capabilities. This allows you to easily connect all your data and end-to-end governance. AWS offers data services for every use case, so you can launch immediately with the best price performance.

Unlock the value of your data | AWS for Data (01:25)
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Startup guide to data cost optimization

Learn how AWS can help you take control of cost and continuously optimize your spend while building a modern, scalable data strategy that meets your needs.

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Top 8 data use cases for startups

Learn how the right data strategy can transform your business. Discover eight startups that found success and pushed the limits of innovation with the help of AWS for Data.

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Confessions of a startup data scientist

Learn how startups like yours are leveraging flexible, cost-effective technology, frameworks, and infrastructure to streamline their artificial intelligence (AI) and machine learning (ML) processes on AWS. 

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How to become a data-driven startup

Learn how to make better use of your data and how AWS can help enable success for your startup. Discover the three pillars to achieve an end-to-end data strategy on AWS.

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Confessions of an ML startup founder

Discover how startups are overcoming data and ML challenges to drive growth and innovation. Gain practical insights from a startup founder and ML expert.

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Boost your startup with AWS Activate

Start your data journey with up to $100,000 in credits* with AWS Activate, a program that helps startups launch, build, and scale on AWS.
*All AWS credits are in USD and subject to the AWS Promotional Credit Terms & Conditions.

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Unlock the value of your data with the three pillars of an end-to-end data strategy on AWS

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Equip your startup with the right tools and the optimal price performance for any user, type of data, and use case.

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Give your startup the ability to integrate data stored in different tools and systems, leading to improved decision making and forecasting.

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Governance of all your startup’s data will give secure data access when and where your users need it to speed innovation.


How data can help you boost your startup and unlock innovation

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Customer 360

Connect customer data across all touch points. AWS offers the most scalable, highest-performing services for storing, querying, and acting on data. And we’re constantly optimizing to give you the best price for performance. Explore how Thrive Market grew to $100 million in revenue in 14 months on AWS.

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Data-driven decision making

Give your startup team easy access to data and insights. Make better decisions by spending less time and resources digging through data and more time creating differentiated products and services. See how Postis simplifies international deliveries using ML and Amazon SageMaker.

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Cost optimization

Use data to discover cost-optimization opportunities—and ultimately drive decisions that improve productivity, drive efficiency, streamline processes, and maintain scalability. Learn how Brave New Coin used AWS billing tools to reduce monthly infrastructure spend by 30 percent.

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Future-proof customer experience

With purpose-built databases powering end-to-end applications and added intelligence powered by AI and ML, AWS enables you to support your business growth, lower costs, and deliver better customer experiences. Learn how Aizon improves pharmaceutical manufacturing with AI using AWS.

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Fraud and risk reduction

Protect your startup and customers by discovering and eliminating potentially fraudulent activities with big data analytics, purpose-built databases, and ML. Learn how AWS helped ICONY reduce the time it spent dealing with fake and spam accounts by 77 percent. 

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Drive sustainable transformation by leveraging data to understand, quantify, and improve the long-term environmental, economic, and societal impact of your startup activities. Learn how GeoPard Agriculture is improving the sustainability of crop farming using a data-driven approach.

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Get started with AWS for Data

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Databases: Amazon Aurora

Amazon Aurora is a relational database management system (RDBMS) built for the cloud with full MySQL and PostgreSQL compatibility. Aurora gives you the performance and availability of commercial-grade databases at one-tenth the cost.


Learn more about Amazon Aurora »

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Data lake: Amazon S3

AWS has been helping thousands of customers build a strong foundation for data lakes for years. Amazon Simple Storage Service (Amazon S3) combines unmatched durability, availability, and scalability with the best security, compliance, and audit capabilities.


Learn more about Amazon S3 »

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Data warehouse and analytics: Amazon Redshift

Get up to three times better price performance than other cloud data warehouses and analyze all your data in a few clicks, with no data movement or transformation. Amazon Redshift has a serverless option that eliminates provisioning, scaling, and infrastructure management.

Learn more about Amazon Redshift »

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Big data processing: Amazon EMR

Run big data applications and petabyte-scale data analytics faster and at less than half the cost of on-premises solutions. Amazon EMR delivers up to two times faster time-to-insights with performance-optimized and open-source API-compatible versions of Spark, Hive, and Presto.

Learn more about Amazon EMR »

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Machine learning: Amazon SageMaker

Build, train, and deploy ML models for any use case with fully managed infrastructure, tools, and workflows. Amazon SageMaker makes it easier to scale ML throughout your organization with tools that enable more people to innovate with ML.

Learn more about Amazon SageMaker »

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Business intelligence: Amazon QuickSight

Amazon QuickSight allows everyone in your organization to understand your data by asking questions in natural language, exploring through interactive dashboards, or automatically looking for patterns and outliers powered by ML.

Learn more about Amazon QuickSight »