“AWS Is How”: THE ICONIC scales quickly to support large surges in customer traffic for sales events.
THE ICONIC is Australia and New Zealand’s leading fashion and lifestyle platform with thousands of international and local brands and products across Women, Men, Sport, Beauty, Home, Designer, Kids and Toys with hundreds of new products curated on-site daily.
THE ICONIC, in partnership with AWS, is focused on bringing the future of shopping to Australia and New Zealand by creating a seamless and inspiring shopping experience for customers. With seasonal sale events that can result in large surges of traffic to both their website and app, THE ICONIC needed systems that could scale quickly, under load, to ensure customer experience was not diminished during peak trading periods.
By shifting their costly on-premise infrastructure to the AWS Cloud THE ICONIC has improved operational efficiencies, delivering increased speed with which new products can be introduced to their customers, as well as the shop platform now delivering a seamless purchasing and returns experience.
To find out more about how AWS is helping businesses like THE ICONIC improve customer experience and innovate, visit Cloud Solutions for Retailers.