Posted On: Nov 28, 2018
Amazon Personalize is a machine learning service that makes it easy for developers to create individualized recommendations for customers using their applications. Based on the same technology used at Amazon.com, Amazon Personalize allows developers to easily build sophisticated personalization capabilities into their applications, such as personalized product and content recommendations, tailored search results, and targeted marketing promotions.
With Amazon Personalize, you provide an activity stream from your application – page views, signups, purchases, and so forth – as well as an inventory of the items you want to recommend, such as articles, products, videos, or music. You can also choose to provide Amazon Personalize with demographic information from your users such as age, or geographic location. Amazon Personalize will process and examine the data, identify what is meaningful, select the right algorithms, and train and optimize a personalization model that is customized for your data.
Learn more and sign up for the preview at https://aws.amazon.com/personalize/.