Category: Events

The 2026 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 14, 2026.

New agentic capabilities in AWS Partner Central support you at every stage of your selling journey—from identifying the right leads to getting real-time insights and support on every deal you share with AWS. Learn how to build a stronger pipeline, accelerate deal progression, and get real-time qualification on every opportunity.

We’re expanding agentic capabilities in AWS Partner Central that get you ready to sell in days—from automated profile setup and AWS Marketplace listing creation to streamlined Foundational Technical Review validation. Now you can now unlock badging, benefits, and funding faster.

We’re announcing the Amazon Connect Customer Competency, helping customers find validated Partners who can migrate legacy contact centers and build AI-powered customer experiences on Amazon Connect. Benefits include $50K in Marketing Development Funds, AWS Migration Acceleration Program funding, and dedicated co-selling support to accelerate customer transformations.

Customers are shifting toward outcome-based engagements—and they’re willing to pay a premium for Partners who can prove results. We’re introducing the Business Value Realization (BVR) motion, which provides Services Partners with funding, enablement resources, and specialized support to lead post-sales customer success.

We’re excited to announce the regional 2025 AWS Partners of the Year from Europe, Middle East, and Africa (EMEA). This year’s award winners have demonstrated exceptional innovation and commitment to customer success. Working side by side with AWS Partners has yielded remarkable results, and we’re excited to build upon these successes as we strengthen our partnerships throughout 2026.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2025 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year.

Learn about new innovations announced at AWS re:Invent 2025 that elevate how Partners work with AWS to deliver exceptional customer value. These enhancements to Partner programs, AWS Marketplace, and Partner Services are designed to expand opportunities and drive unprecedented growth across the AWS Partner Network.

New research from the AWS Partner Ecosystem Multiplier (PEM) 2025 Study reveals AWS Partners can achieve up to US$7.13 in services revenue for every US$1 of AWS technology sold. Discover six key strategies to maximize your business value through the AWS Partner Network (APN) and position your organization for success in the growing AI and cloud services market.

We’re excited to bring you AWS re:Invent 2025 both in-person and virtually! The conference is December 1 – December 5 in Las Vegas, with virtual opportunities to watch keynotes and Innovation Talks live. To help you prepare, we curated a list of key re:Invent information for AWS Partner and AWS Marketplace communities.