Category: Sports

Women’s sports have lacked access to data analytics geared towards enhancing their performance. AWS and KINEXON collaborated to develop player tracking technology tailored for women, with key innovations including personalized load management plans based on an athlete’s cycle. This helps establish meaningful performance thresholds derived from data, and build a supportive community to advance equality through sports technology specifically designed for women.

Sports organizations possess a vast amount of data about fans which can be used to generate actionable insights. The ability to send personalized marketing to fans increases satisfaction and loyalty while enabling the team to cross-sell and drive revenue. Learn how Slalom‘s fan engagement data platform accelerator ingests and presents fan data in a centralized layer and empowers organizations to focus on segmentation and insight. The platform is based upon Slalom’s experience with a Premier League football club.

Hear from Ross Humphrey, Rebura’s Head of Software Development, about their journey to achieving the SaaS Competency by leveraging various programs such as SaaS Discovery and SaaS Competency On-Ramp. We’ll also review a SaaS on AWS customer story for sports technology company ai.io, dive deep on key lessons learned, and learn how other SIs can quickly build AWS SaaS capabilities to better serve customers.