Category: Announcements

Customers implementing sophisticated solutions based on AWS technologies often seek out qualified partners who bring their industry expertise to the table and help accelerate a return on investment (ROI) that achieves business outcomes faster. Partner-Led Support offers AWS Partners the opportunity to expand their sources of recurring revenue by complementing and supplementing AWS capabilities in delivering technical support to customers.

In today’s fast-paced world, small and medium businesses (SMBs) are leveraging the power of the cloud to drive innovation, reach new customers, develop new revenue streams, and increase productivity. To support this journey, the AWS Small and Medium Business Competency helps customers find partner solutions that support the diverse and evolving needs of their business. SMB Competency Partners offer a wide range of solutions, including migration and modernization, security, data storage, AI/ML, and more.

We are excited to highlight 168 AWS Partners that received new or renewed specializations in December for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

As we continue to transform the AWS Partner experience, we’re excited to share updates to the Validation Checklists (VCL) for AWS Specialization Programs (AWS Competency, Managed Service Provider, Service Delivery, and Service Ready). Effective January 1, 2024, the updates drive efficiencies during onboarding, allowing partners to achieve an AWS Specialization faster and making it easier to utilize benefits.

From a wide range of AWS Partner success stories to new partner programs launched at AWS re:Invent, here’s a look at the most popular APN blog posts and case studies we shared in 2023. The AWS Partner Network (APN) is a global community that leverages AWS technologies, programs, expertise, and tools to build solutions and provide services for customers. Together, partners and AWS provide innovative solutions, solve technical challenges, win deals, and deliver greater customer value.

AWS launched a Generative AI Center of Excellence to help partners keep pace with rapid advancements in generative AI. The CoE provides exclusive resources like playbooks, trainings, and marketing assets to educate partners on building solutions using AWS generative AI services. We’ll continue adding generative AI resources to accelerate strategies that enable partners to help customers adopt generative AI securely, responsibly, and cost-effectively.

We are excited to highlight 198 AWS Partners that received new or renewed specializations in November for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

Thank you for joining us in Las Vegas for AWS re:Invent 2023. We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner and AWS Marketplace communities, including the AWS Partner Keynote with Ruba Borno, which showcased how AWS is improving the partner experience to guide partners to higher-value opportunities and longer-term success.

We are excited to announce our regional 2023 AWS Partners of the Year from Europe, Middle East, and Africa (EMEA). This year’s partner award winners can be proud of the contributions they have made to empower organizations to make data-driven decisions and save costs whilst also achieving certifications to better meet customers’ evolving needs. Working side by side with AWS Partners, we are stronger when supporting customers together and look forward to strengthening our partnerships in 2024.

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.