How AWS Partners in APAC Are Leveraging Amazon IVS to Build Interactive Live Streaming Applications

By Josh Walters, Growth Marketing Manager – Amazon IVS

According to a report by Technavio, the market for live streaming is expected to see an increase of $29 billion by 2027, with 49% of the growth being driven by the Asia-Pacific (APAC) region.

Amazon Interactive Video Service (Amazon IVS) is a managed live streaming solution that enables developers to build interactive video experiences across many verticals, including retail, esports, fitness, and live events.

Collaborative or interactive live streaming has emerged as a key trend since the Amazon IVS launch in 2020, and companies have made big investments to enable potential customers to leverage these advancements in technology and cost reductions to push the boundaries of innovation.

As a managed service, Amazon IVS reduces the barrier to entry for companies seeking to create live-streaming experiences for their websites or applications, but still requires an in-depth technical understanding to take advantage of all its capabilities.

For companies that don’t have the resources to build or manage this development work, AWS Services Partners can provide custom development work for customers. In some cases, these partners have even created one-stop-shop solutions that quickly and efficiently enable customers to add live streaming capabilities to their websites and applications.

The AWS Partner team has worked with dozens of organizations to integrate Amazon IVS into their offerings. In this post, you’ll learn how these partners are uniquely positioned to take full advantage of all that AWS has to offer, and how they can help potential customers accelerate their journey to the Amazon Web Services (AWS) cloud.

Two Bulls/DEPT

Two Bulls/DEPT is an AWS Advanced Tier Services Partner and premier digital product studio based in Australia that facilitates the creation of digital assets (such as websites) for clients across a wide range of industries.

Stackabull is a design system created by Two Bulls/DEPT that helps clients build high-quality digital experiences for the web. It provides the building blocks for modern headless marketing sites and allows its clients to launch websites quickly and efficiently.

Recently, the Two Bulls/DEPT team added support for quickly building interactive, live-streaming experiences with Amazon IVS, providing tools that enable customers to connect with their audiences in real time.

“Integrating Amazon IVS into Stackabull gives our clients additional functionality they can leverage to gain a competitive advantage in today’s digital landscape,” says Chris De Vere, Account Director at Two Bulls/DEPT. “With Amazon IVS, our clients can easily add live and interactive video streaming capabilities to their digital experiences, which can significantly enhance user engagement.”

CyberCX

CyberCX is an AWS Premier Tier Services Partner based in Australia that joined the cybersecurity services provider space through the acquisition of Consegna. CyberCX has a strong presence in higher education, where it has done consulting, migrations, enterprise search, data discovery, and security remediation.

CyberCX believes Amazon IVS has real potential to help its customers, and with a clear path to success with customers in education they plan to take their services to broader markets in segments like retail and media.

In a recent interview with the Amazon IVS team, Nick Yager, Director of AWS Solutions at CyberCX, and James Windsor, AWS Client Director at CyberCX, discussed the company’s plans for growth leveraging Amazon IVS.

“More than ever, universities are under pressure to deliver content to students anytime, anywhere, on any device,” the duo says. “While offline learning has been solved, interactive remote learning is the next frontier, and we believe Amazon IVS can provide a richer student experience than current technologies in use. “IVS has the potential to democratize access to high-quality university education and make it possible for students to access the same opportunities but learn in ways that accommodate their needs.”

Thoughtworks

Thoughtworks is an AWS Premier Tier Services Partner that has extensive experience with AWS services and helping customers design, build, and launch new digital products and experiences to meet the market’s growing needs and expectations.

Thoughtworks is an innovation and technology partner with over 12,500 employees across 50 offices in 18 countries. Targeting support for the retail and consumer packaged goods (CPG) industries in the Southeast Asia region, Thoughtworks envisions Amazon IVS as a tool to increase engagement and retention with customers.

“We are seeing an increasing focus amongst customers to drive engagement and growth for the products, platforms, and experiences they’ve invested in and launched to market,” says Sarah Sulistio, Head of Innovation Studio at Thoughtworks. “We see IVS as an exciting and relevant opportunity for our customers, through which they continue to deliver value to their customers while achieving their business goals.”

ICS Compute

ICS Compute is an AWS Advanced Tier Services Partner based in Indonesia that started with less than 10 people and has grown to over 70 full-time staff, providing customers with AWS cloud solutions as a managed service provider (MSP).

Its projects vary from migration to SAP and enterprise resource planning (ERP) implementations, and even solutions built on top of artificial intelligence (AI) and Internet of Things (IoT), with clients from manufacturing, media, healthcare, financial services, and others. Recently, the team built a live shopping experience for one of their retail customers using Amazon IVS, allowing for a more engaging shopping experience.

“Amazon IVS is an important offering for our customers because we see the current media and retail landscape is trending towards video streaming and media solutions,” says Budhi Wibawa, CEO of ICS Compute. “The market is evolving to have live interactions across multiple digital platforms, and through IVS our customers can quickly develop a competitive platform, driving revenue and sustainability. IVS allows us to provide a new selection of media tools to customers, and combined with other AWS edge services IVS helps us add tremendous value.“

AppSquadz

AppSquadz is an AWS Advanced Tier Services Partner based in India that has integrated Amazon IVS into its flagship product, VideoCrypt. This is a highly secure video hosting and live streaming platform to prevent video piracy.

AppSquadz is working to offer HD-quality video streaming at an affordable price with VideoCrypt. As a result, content producers can use the product to publish their digital content without any fear of piracy.

“With the launch of Amazon IVS on VideoCrypt, customers can efficiently integrate live streaming features into their application or service, addressing core customer needs and giving them a competitive edge,” says Chandrakant Agrawal, Co-Founder and CEO at AppSquadz.

VideoCrypt offers features such as visible watermarking, multi-digital rights management (DRM), video encryption, a robust content delivery network (CDN), flawless streaming with AWS, and anti-piracy technologies. It also offers low-latency livestreaming and interactivity features with the integration of Amazon IVS. The product has increased the engagement of AppSquadz customers by up to 3x by reducing video latency to 2-3 seconds while providing real-time chat and quality assurance (QA) for interactive sessions.

Digibase

Digibase is an AWS Select Tier Services Partner based in South Korea and founded in 2001. It specializes in media and broadcasting solutions, with a focus on delivering comprehensive projects and broadcast-level cloud media services and solutions, primarily for live broadcast, internet protocol television (IPTV), and over-the-top (OTT) media services.

Building on its experience supporting customers with AWS Media Services, Digibase is eager to explore the possibilities of Amazon IVS and build innovative video solutions that can enhance customers’ businesses.

“We chose to use Amazon IVS because it’s an all-in-one service that fits the needs of customers who don’t have experience with media services or infrastructure,” says Sunghwa Bang, Sales Director at Digibase. “This helps us reduce operational costs and free up valuable resources that can be allocated to other business-critical tasks.”

As a managed service, Amazon IVS removes the need for infrastructure maintenance, freeing up human resources to focus on more strategic initiatives. Additionally, the reliability and scalability of Amazon IVS ensure minimal downtime and maximum availability, further reducing the need for maintenance resources.

SmileShark

SmileShark is an AWS Advanced Tier Services Partner and South Korea-based cloud consulting firm operating as a managed service provider (MSP). It specializes in the refinement of clients’ cloud strategies and technologies through the implementation of AWS products and services.

SmileShark has completed more than 500 successful projects to date, including cloud migrations, architecture consulting, managed services, and cloud modernization, for customers across a multitude of industries.

“One of our customer’s existing live streaming solution couldn’t handle sudden viewer increases during events and was prone to frequent interruptions. After switching to Amazon IVS, they’re now able to easily live stream to thousands of fans in more than 130 countries,” says Moowon Kim, Partner Team Lead at SmileShark.

To optimize stream latency for playing previously recorded live streams on-demand, SmileShark used Amazon CloudFront edge servers to enable global delivery with low-latency and high-quality video. The team also used Amazon Route 53 for routing and domain management. With these optimizations, the platform can deliver video with less than five seconds of latency, providing audiences with a near-real-time experience.

Conclusion

Companies seeking to integrate live video into their websites or applications should consider a managed service like Amazon IVS to eliminate upfront investment to build and maintain a live video infrastructure.

The AWS Partners highlighted in this post have created ready-made video solutions powered by Amazon IVS, and make it simple for companies to test and scale live video products without the engineering expertise.

Get started by reaching out to any of these AWS Partners, and learn more on the Amazon IVS product page.