AWS Partner Network (APN) Blog
Know Before You Go: An AWS Partner’s Guide to re:Invent 2026
By: Andrew Somera, Head of Partner Experiences – AWS
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We’re looking forward to bringing you AWS re:Invent 2026! The conference is November 30 – December 4 in Las Vegas, with virtual opportunities to watch keynotes live.
All of us at Amazon Web Services (AWS) are excited to connect with AWS Partners and AWS Marketplace Sellers from around the globe. Whether you’re joining us in Las Vegas or virtually, you’ll have access to groundbreaking announcements, technical sessions, and unparalleled networking opportunities that will help transform your business. To maximize your re:Invent experience, we compiled essential information for our AWS Partner and AWS Marketplace communities.
Reserved seating is available for registered attendees to secure seats in our most popular sessions. Sign in to the attendee portal and visit the event catalog to choose your sessions. To help plan your re:Invent experience, download the AWS Events mobile app, available for both iOS and Android.
Attending re:Invent for the first time? Here are some tips to make the most of your experience:
- Wear comfortable shoes. With sessions spread across multiple venues along the Las Vegas Strip, you may be walking an average of 10+ miles a day. Use the complimentary shuttle service between venues to save energy for networking and sessions. Check the re:Invent mobile app for real-time shuttle tracking and plan extra time during peak hours.
- Get 50% off voucher for an AWS Certification exam. All in-person re:Invent attendees will receive a 50% discount voucher valid for any AWS Certification exam. The voucher can be used for online-proctored or test center–based exams. Earn your AWS Certification prior to attending re:Invent and enjoy special recognition during the event, including access to the AWS Certified Lounge to recharge and network.
- Stay connected—bring chargers for your devices. Visit the AWS Partner Booth in the main Expo for a comfortable space to connect with other Partners and AWS experts while your devices power up.
- Stay hydrated. Look for the hydration stations throughout the re:Invent campus and keep a refillable water bottle handy as you move between venues.
- Have fun! re:Invent isn’t just about learning, it’s about community, with multiple ways to join the action. Lace up for The re:Invent Run at Allegiant Stadium (run or walk, supporting the Michael J. Fox Foundation for Parkinson’s Research), test your knowledge at Trivia Night with Jeff Barr, take a swing at Byte Club mini golf, get a commemorative tattoo at the on-site studio, make a keepsake at the Bling Bar, collect patches with Get Patch’d, and wrap up an incredible week at re:Play, the official re:Invent party on Thursday night.
AWS Partner Experience at re:Invent
This year’s AWS Partner experience delivers targeted content and activities to help you build innovative solutions, drive successful business outcomes, and create new possibilities with AWS.
You’ll gain practical insights on how to apply AWS technologies to better serve your customers, while learning how the AWS Partner Network (APN) and AWS Marketplace can help you scale and transform your business.
Don’t miss our comprehensive lineup of Partner-focused sessions and technical tracks throughout the week, anchored by the must-attend Partner Keynote with Ruba Borno on Wednesday, December 2.
Head to the main Expo and visit the Partner Advantage Zone, where you can connect directly with AWS Partners specializing in AI, migration, security, and industry solutions. At the APN Booth, discover strategies to build, market, sell, and grow your business with AWS. Stop by the AWS Marketplace Booth to explore ready-to-deploy software applications that help you innovate, and the Specialized Partner Solutions Booth to connect with AWS-vetted experts across critical use cases, from security to AI. You can also get personalized AWS Partner Central support to make sure you’re prepared to leverage new features.
Take advantage of numerous networking opportunities throughout the week to build meaningful connections with cloud innovators from around the globe.
For important details about health and safety protocols, registration information, and accessibility accommodations, review the re:Invent FAQs.
The Partner Keynote with Ruba Borno
You’re invited to join Ruba Borno, Vice President of AWS Specialists & Partners, for The Partner Keynote on Wednesday, December 2, from 3 PM to 4:00 PM PT at the Venetian.
AWS Partners, this one’s for you. You’re powering some of the most impactful transformations happening right now, and AWS is building right alongside you, applying the same agentic innovation to our own partner business to simplify co-selling, funding, and going to market.
This is the single biggest moment partners will have with AWS at re:Invent, where you’ll leave knowing exactly where to invest and what it takes to win in the agentic era.
Join Dr. Ruba Borno and special guests including AWS CEO Matt Garman for the game plan: migrations run by agents with your data plugged in, your expertise embedded into the tools customers already use, new paths to more profitable business models, and a demonstration of AWS Marketplace and Partner Central connecting you to more buyers, faster.
You’ll hear it all from the partners and customers who built something together that neither could have built alone. Don’t miss this.
AWS CEO Keynote with Matt Garman
Join AWS CEO Matt Garman on Tuesday, December 1, from 8:30 AM to 10:30 AM PT for the re:Invent 2026 CEO Keynote as he shares the latest innovations powering the agentic era. From AI infrastructure and inference to data, agent platforms, and the software agents AWS is building, see how AWS gives you the depth, breadth, and integration to build what’s next with new announcements and stories from customers already doing it.
Breakout Sessions and AWS Partner Content
Join us for AWS-led breakout sessions, a cornerstone of the AWS Partner experience (PEX) at re:Invent. These lecture-style sessions, delivered by AWS experts, Customers, and Partners, provide comprehensive insights to accelerate your AWS journey. If you’re attending virtually, breakouts will be available on-demand after the conference. Within the PEX track, you’ll also find AWS Marketplace sessions that share the latest features and techniques to sell your products and services.
To further enrich your learning experience, we offer additional session formats:
- Chalk Talks: Interactive whiteboarding sessions with small audiences featuring a short lecture delivered by an AWS expert, followed by in-depth Q&A discussion.
- Workshops: Two-hour hands-on sessions where you’ll work in teams or individually to solve real-world problems using AWS services. Bring your laptop to build alongside AWS Partner experts.
- Builder Labs: Get real-time guidance from AWS experts while you work within your own AWS sandbox environment.
- Code Talks: One-hour, demo-heavy presentations focused on live coding or technical walkthroughs.
➤ Explore AWS Partner-focused (PEX) content in the event catalog. See PEX sessions listed by day below and reserve your seats!
Monday, November 30
- PEX303-R – Govern, Bill, and Attribute: The Unit Economics of Production Agents
- PEX305-R – Ship Agents You Can Trust: An Agent Evaluation Framework for Partners
- PEX309-R – Turbocharge your Agentic Consulting Practice with Agentic Consultants
- PEX210 – Delivering Measurable Customer Business Outcomes
- PEX313 – AWS Marketplace checkout, your website, your brand
- PEX317 – Grow Adoption Where Customers Work with AWS Bedrock and Quick
- PEX215 – Intelligent Co-Sell in Action
- PEX209 – Agentic-Led Modernization: First Movers’ Winning Formula with AWS Transform
- PEX213 – The Economics of an AWS Partner: Revenue, Incentives & AWS Marketplace
- PEX211 – The Agentic MSP: How AI Compounds Customer Outcomes at Every Layer
Tuesday, December 1
- PEX314 – Align cost with value through outcome-based pricing in AWS Marketplace
- PEX318 – Building Managed Security Practices with AWS Security Hub Extended and Partners
- PEX307-R – The Agentic MSP: AI Agents & Amazon Bedrock AgentCore in Action
- PEX403-R – Powering Your Forward Deployed Engineers with Kiro and AIDLC
- PEX301 – Multi-Tenant Agentic Platforms: A Scalable Reference Architecture
- PEX310-R – Accelerate Your FDE Journey: The Harness & FDE Delivery Kit
- PEX304-R – How to Build Autonomous Enterprise Agents with SOPs using Kiro and Bedrock AgentCore
- PEX202 – Go-Live to ROI: How Partners Turn Customer Outcomes into Revenue
- PEX204 – Speed Wins: Compress Migration Timelines from Pipeline to Production
- PEX401-R – Building a Zero Trust for Agentic AI Practice: A Partner Framework
- PEX311-R1 – Agentic AI Governance for Regulated Industries
- PEX206 – Agentic Process Transformation at Enterprise Scale
Wednesday, December 2
- PEX407-R – Build Composable Agents with the AWS Transform Agent Builder Toolkit
- PEX201 – Building Your AI Practice: From Business Model to Partner Revenue
- PEX307-R1 – The Agentic MSP: AI Agents & Amazon Bedrock AgentCore in Action
- PEX310-R1 – Accelerate Your FDE Journey: The Harness & FDE Delivery Kit
- PEX304-R1 – How to Build Autonomous Enterprise Agents with SOPs using Kiro and Bedrock AgentCore
- PEX305-R1 – Ship Agents You Can Trust: An Agent Evaluation Framework for Partners
- PEX312 – Turn AWS Marketplace listings into self-service buyer journeys
- PEX203 – Sell to the AI Buyer, Scale Revenue, and Build Long-Term Value
- PEX303-R1 – Govern, Bill, and Attribute: The Unit Economics of Production Agents
- PEX309-R1 – Turbocharge your Agentic Consulting Practice with Agentic Consultants
- PEX401-R1 – Building a Zero Trust for Agentic AI Practice: A Partner Framework
- PEX308 – From Manual to Autonomous: Agentic AWS Partner Growth via Quick & MCP
- PEX212 – Agentic Selling: Scaling Revenue through Expertise on Demand
- PEX319 – Automate your AWS partnership with a unified agentic operating model
- PEX403-R1 – Powering Your Forward Deployed Engineers with Kiro and AIDLC
- PEX311-R – Agentic AI Governance for Regulated Industries
Thursday, December 3
- PEX205 – AI-Powered Profitability: How Partners Are Winning with AWS
- PEX406 – Architect, launch, and optimize solutions with AWS Marketplace
- PEX214 – Scale Through Partners: The Partner-Led SMB Growth Engine
- PEX407-R1 – Build Composable Agents with the AWS Transform Agent Builder Toolkit
- PEX207 – Agentic AI Meets the Line-of-Business Buyer
- PEX208 – Scaling ISV Revenue: Accelerating Co-Sell with AWS Marketplace
ISV as a Customer
Beyond building and selling on AWS, re:Invent 2026 offers sessions designed for ISVs adopting AWS AI to transform their own business and products. Whether you’re a founder setting AI strategy, an engineering leader accelerating your teams with coding agents, or an architect building agentic, multi-tenant capabilities into what you ship, you’ll hear from experts and customers and get hands-on experience putting AWS AI to work. The sessions below span business strategy, builder enablement, and go-to-market growth.
Business & strategy (executives)
Monday, November 30
- PEX303-R – Govern, Bill, and Attribute: The Unit Economics of Production Agents
- WOC101 – Managing Bots, Mentoring Brains: The Future of Hybrid Leadership
- IND3340 – AI-driven customer experience with Amaze, Byte by Yum! & Amorepacific
- BIZ317-R – Build It or Bring It: Getting AI Agents into CX Faster
Wednesday, December 2
- MAM202 – How Deutsche Bahn made 10 years of cloud modernization pay off in AI
Use AWS AI to ship faster (builders)
Monday, November 30
- IND374-R – Don’t ban it, broker it: Govern AI coding agents with Amazon Bedrock
- DVT329 – How startups ship faster with Kiro
- DVT214-S – Claude Keeps Building: How Coding Agents Change Software Development (sponsored by Anthropic)
- PEX317 – Grow Adoption Where Customers Work with AWS Bedrock and Quick
Wednesday, December 2
- AIM416-R1 – Scale your coding agents beyond the laptop with AgentCore
Friday, December 4
- DVT226 – Best practices for working with shared coding agents on your team
Build AI into your own product (curated ISV sessions)
Monday, November 30
- ANT430 – Event-driven agents at scale: building agentic AI on Amazon MSK
- IND3313 – Core banking agent-ready: From composable to agentic financial services on AWS
- DVT337-R1 – Build a SaaS control plane with Kiro specs and Strands multi-tenant constructs
- AIM378 – MCP and A2A for SaaS: making your product agent-ready
- AIM377 – Agentic platform design engineering: scaling AI agents across the enterprise
- ARC331 – SaaS Agents Anywhere: building distributed agentic deployments
- COP349 – Build a per-tenant observability stack for Agentic SaaS
Tuesday, December 1
- CON344 – Multi-tenant SaaS and agentic apps on Amazon EKS
- MAM321-R1 – Refactor your monolith for multi-tenancy and agentic AI in one pass
Wednesday, December 2
- STG364 – Storage decisions when you’re building a multi-tenant business
- SEC430-R1 – Multi-tenant isolation with IAM: ABAC, session tags, and token vending machines
- CON343 – Multi-tenant compute modernization with Amazon EMR on EKS
- SEC429-R1 – Tenant-isolated agent memory: one IAM policy for AgentCore Memory
- MAM413-R – Move your multi-tenant agents to serverless AgentCore
Thursday, December 3
- SEC430-R – Multi-tenant isolation with IAM: ABAC, session tags, and token vending machines (repeat)
- DVT337-R – Build a SaaS control plane with Kiro specs and Strands multi-tenant constructs (repeat)
- ARC330 – Pitfalls of SaaS: Return of the agent
- HMC410 – SaaS Agents Anywhere
- AIM214 – How Vanguard uses SageMaker HyperPod from training to inference for custom LLMs
- MAM321-R – Refactor your monolith for multi-tenancy and agentic AI in one pass (repeat)
Friday, December 4
- SEC429-R – Tenant-isolated agent memory: one IAM policy for AgentCore Memory (repeat)
- MAM413-R1 – Move your multi-tenant agents to serverless AgentCore (repeat)
Growing on AWS (GTM & revenue)
Monday, November 30
- PEX213 – The Economics of an AWS Partner: Revenue, Incentives & AWS Marketplace
Tuesday, December 1
- PEX314 – Align cost with value through outcome-based pricing in AWS Marketplace
Wednesday, December 2
- PEX312 – Turn AWS Marketplace listings into self-service buyer journeys
Thursday, December 3
- PEX208 – Scaling ISV Revenue: Accelerating Co-Sell with AWS Marketplace
➤ Explore all sessions in the event catalog.
For meeting opportunities and forums for executives, please reach out to your account manager.
Session Spotlight: AI-Powered Profitability: How Partners Are Winning with AWS (PEX205)
Don’t miss this breakout session with Julia Chen, Vice President, AWS Partner Core, and Niraj Nath, Director, AWS Partner Core Delivery.
AI is reshaping Partner economics, and the Partners who win will be those building profitable AI-first businesses. Julia discusses how APN Programs are evolving and how to best leverage programs, from resell to managed services to migrations to business outcomes. She and Niraj will cover how to use incentives, enablement, and tools to deliver the highest ROI. You’ll see how AI-powered differentiation lowers your cost of sales, attracts high-value customers, deepens relationships, and enables innovation at scale, all supported by AWS Marketplace and Partner Services capabilities.
Whether your focus is migration acceleration, generative AI adoption, or global expansion, you’ll leave with a clear investment roadmap and pathways for profitable growth.
➤ Register for the PEX205 session >
AWS Marketplace Buyer Sessions
In addition to PEX sessions for selling in AWS Marketplace, we offer sessions designed for buyers at all levels. Whether you’re new to cloud marketplaces or an existing AWS Marketplace buyer, you’ll hear from experts and customers, and get hands-on experience with AWS Marketplace features.
➤ Here are the AWS Marketplace buyer-focused sessions happening at re:Invent:
Monday, November 30
- AIM219 – Agentic commerce: Use AI agents with AWS Marketplace
- AIM353 – Full-stack data agents using Box MCP and AWS
Wednesday, December 2
- AIM2214 – Accelerating Applications with Data on AWS Marketplace
Thursday, December 3
- AIM358 – Build agentic observability workflows with AI tools from AWS Marketplace
Visit Our Booths at the Main Expo
Discover the Partners and AI innovations powering your next breakthrough. The Partner Advantage Zone brings together the AWS Partner Network Booth, AWS Marketplace, Specialized Partner Solutions, New to AWS, and Partners LIVE — all in one destination. Explore real-world integrations and join gamified challenges for a chance to win prizes.
AWS Partner Network Booth
Visit the AWS Partner Network Booth in the Partner Advantage Zone — whether you’re a Partner looking to accelerate your growth or a customer searching for the right Partner to help solve your biggest challenges, start here.
With 10 expert-led kiosks, you choose your path. Want to build? Explore how to launch or expand your practice and solutions on AWS — from agentic and applied AI to migration and modernization, data and analytics, and industry and public sector use cases. Ready to market? Discover new resources to boost your brand visibility and generate demand with AWS. Looking to sell? Learn about co-selling strategies, customer success stories, and how to stand out with AWS Specializations and validated credentials. Want to grow your business? Find Partner programs and ways to expand into SMB and new markets. Have questions? Ask — get one-on-one guidance at the Maximize your partnership kiosk or the Partner Central support desk to take your next step. Meet our AWS Partner Ambassadors—successful leaders passionate about sharing their AWS expertise and success stories. Customers: discover vetted AWS Partners matched to your workload, industry, or use case at any kiosk. And don’t miss the AI Gamechangers innovation wall, showcasing Partner-built AI solutions.
While you’re here, pick up a game card and explore activations across the entire Partner Advantage Zone — collect stamps, connect with experts, and enter to win daily prizes and giveaways.
AWS Marketplace Booth
Join us at the AWS Marketplace booth to connect with experts who can help you grow your business. Whether you’re a software seller or buyer, our team is ready to answer technical questions, provide personalized guidance, and help you explore the latest AWS Marketplace innovations.
New to AWS Marketplace? Our experts will show you how to get started. Already using AWS Marketplace? Discover new ways to optimize your experience and maximize your results. Across our seven expert-led kiosks, you choose your path: get hands-on with buyer and seller demos, dive into technical questions in 1:1s with our experts, and see how AWS Marketplace can accelerate your procurement, co-selling, and growth goals.
Don’t miss our sessions at the mini demo theater, where AWS Marketplace and our partners present throughout the event.
Stop by for technical support and join our new discovery game. Pick up a game card and collect stamps as you explore the pavilion and connect with experts. Complete the game to earn a prize.
Specialized Partner Solutions Booth
The Specialized Partner Solutions booth highlights the value of AWS Specialization Partners, showcasing validated Partner solutions across 12 kiosks: 1/ Enterprise AI Productivity Partners, 2/ Agentic AI & Process Automation Partners, 3/ AI-Driven Software Development Partners, 4/ Modern Data & Governance Partners, 5/ Agentic AI Migration & Modernization, 6/ Security Partners, 7/ AI & Agentic Security Partners, 8/ Governance, Risk, & Compliance Partners, 9/ Amazon Connect Family Partners, 10/ Amazon Connect Customer Partners, 11/ Amazon WorkSpaces Partners, and 12/ AWS Communication Developer Services Partners.
Whatever you’re building, bring your workload to the booth and we’ll match you to an AWS-validated Partner with the exact capabilities you need — AWS Specialization is how we prove a Partner has the technical depth to deliver, so you can engage with confidence. And if you’re a Partner, stop by to learn how to earn or expand a Specialization, what the Competency and Specialization bar requires, and how getting validated puts your solutions in front of customers actively looking for them. Come for demos, one-on-one consultations, and exclusive Partner insights.
AWS Partners LIVE!
Join Partners LIVE! filming in-person from the Partner Advantage Zone at re:Invent (Booth #1686-E) where AWS and AWS Partners come together to tackle today’s most pressing security and AI challenges. This infotainment experience brings exclusive insights, commentary on industry news and real-world examples you can put into action. Expect energy, substance, and straight talk: no sales pitches, no buzzword overload, just pure, unfiltered innovation in action.
Tuesday, December 1
- Security Session: 10:00 AM – 1:30 PM
- AI Session: 2:30 PM – 6:00 PM
Wednesday, December 2
- Security Session: 10:00 AM – 1:30 PM
- AI Session: 2:30 PM – 6:00 PM
Thursday, December 3
- Security Session: 10:00 AM – 12:30 PM
- AI Session: 1:30 PM – 4:00 PM
APJ Partner Experience
For our APJ Partner community, AWS hosts a series of dedicated experiences to help you get maximum value from every day on the ground. From one-of-a-kind experiences that pair immersive, high-energy entertainment and curated hospitality with insightful sessions led by AWS SMEs. Partner executives come together for intimate, high-trust gatherings that enable genuine connection and direct engagement with AWS leaders. Partner technical leaders are invited to join dedicated forums offering an APJ-lens digest of re:Invent’s biggest announcements and service deep-dives, with plenty of room for candid Q&A, networking and conversation.
Within the broader APJ on Tour program, partners are invited to country-level welcome receptions and the APJ Kick Off Party (RSVP in your attendee portal), which sets the tone for the week with networking and entertainment across the region. Throughout re:Invent, the APJ Customer Hub, a dedicated and premium space at the Palazzo Prestige Club Lounge at the Palazzo Hotel within the Venetian, provides a professional home base for meetings, turning the week from a series of sessions into real business conversations. We’d love to see you there, so register your team, explore the sessions, and come ready to build what’s next, together.
EMEA Partner Experience
For our EMEA Partner community, AWS brings a purpose-built regional program to re:Invent 2026, designed to help you get maximum value from every day on the ground, with an EMEA lens on the event’s biggest moments and dedicated regional activation layered throughout the week. Partner executives come together for intimate, high-trust gatherings that enable genuine connection and direct engagement with AWS leaders, alongside dedicated partner roundtables offering an EMEA lens on re:Invent’s biggest announcements, with plenty of room for candid Q&A and conversation. Mid-week, the EMEA Networking Reception (Wednesday, December 2, XS at The Wynn, hosted by Yasmin Carr) brings our partners, customers and AWS leaders together to connect over the week’s momentum. Head to your re:Invent attendee portal, tap “Explore your ancillary invitation,” and RSVP for the EMEA Reception. It only takes a moment, but spots fill up fast, so don’t wait! We look forward to welcoming you. Let’s shape what’s next together.
AWS Public Sector Partners
Kick off an exciting week at the Public Sector Partner Forum on Monday, November 30, from 2 PM to 5 PM PT at the Encore. Join Rishi Bhaskar, Director, Worldwide Public Sector Partner Sales, AWS, and an impressive lineup of guest speakers for an engaging and interactive session. You’ll have an opportunity to hear from our featured guest speaker Ruth Buscombe, Strategist, Formula One, and participate in roundtable conversations with AWS leaders. This is an invite-only event. Interested in attending? Reach out to aws-public-sector-partner-events@amazon.com.
Round out your re:Invent experience by connecting with the AWS Public Sector team and your peers at the Public Sector Partner Appreciation Reception on Wednesday, December 2, 5:30 PM – 7 PM at Beauty & Essex in the Cosmopolitan. Register to attend >
AWS GameDay
Want to participate in a gamified learning event? Interested in testing your AWS knowledge at re:Invent? AWS GameDay challenges participants to use AWS solutions to solve real-world technical problems in a team-based setting.
Unlike traditional workshops, GameDays are open-ended and non-prescriptive to give participants the freedom to explore and think outside the box.
➤ Here is the schedule for AWS GameDay events and sessions:
- GHJ303-S – AWS GameDay – Developer Productivity & DevOps ft. Dynatrace
- GHJ307-S – AWS GameDay – Cybersecurity & Threat Detection ft. SentinelOne
- GHJ306-S – AWS GameDay – Service Reliability & Agentic Remediation ft. Datadog
- GHJ302-S – AWS GameDay – Resilience & Disaster Recovery ft. Clumio by Commvault
- GHJ301-S – AWS GameDay – Agentic AI & AI Application Monitoring ft. New Relic
- GHJ304-S – AWS GameDay – Platform Engineering & Cloud-Native Architecture ft. Red Hat
- GHJ305 – AWS GameDay – Application Security & AI-Powered Penetration Testing
No need to find a team, we’ll match you with other attendees at the event. Bring your laptop, your A-game, and get ready for an unforgettable experience that will level up your AWS expertise! Walk-ups welcome.
AWS Training and Certification
This year, AWS Training & Certification is helping partners skill up for what you’re building next — moving from certified to capable — because building an AI-ready practice takes more than credentials; it takes teams that can design, build, and deliver agentic AI for customers. And in 2026 we are offering more ways than ever to get your team there: new microcredentials and FDE (Foundational Domain Expert) credentials you can earn on-site, immersive AI-powered SimuLearns, team-based Jams, hands-on partner bootcamps, and an expanded Certification community experience.
Explore the enhanced partner training in AWS Skill Builder, then make the most of it on the ground. At re:Invent, your team can do far more than browse courses — here is some of what you can experience live on-site in 2026:
- Earn microcredentials on-site: sit down in a live re:Invent session, attempt a timed hands-on exam in a real AWS environment, and walk away with a shareable digital badge on Credly, earned right there at the event.
- Build in Spotlight SimuLearns, Spotlight Labs, and Bootcamps: join immersive, scenario-based sessions on the show floor where you build and troubleshoot real agentic AI systems with AgentCore, Kiro, and Amazon Quick alongside AWS experts.
- Prep for the new AWS Certified AI Business Strategist exam: attend an exam prep session at re:Invent and get exam-ready, a new certification for the leaders scoping and shepherding enterprise AI, not just the engineers building it.
- Go hands-on with agentic AI: across the Builder Zone from AI-powered conversation simulations to game-based learning like AWS Cloud Quest and AWS Card Clash.
Start your AWS Skill Builder subscription to unlock exclusive content for your team, including AWS Builder Labs, AWS Jam, and Digital Classroom courses. Visit the Training and Certification kiosk in the Builder Zone for live demos of Skill Builder, including new features like personalized learning paths and Team Skills Planner for team learning admins.
Once you arrive in Las Vegas, there are plenty of opportunities to sharpen your team’s skills and propel your AWS practice forward. Visit the AWS Builder Zone at the main Expo, which brings together AWS Training & Certification, Open Source, and DevEx teams for an integrated developer journey with interactive, hands-on learning stations. In the Arcade Arena in the Builder Zone, practice customer conversations through AI-powered simulations in the AWS Skill Builder Meeting Simulator, and play AWS Card Clash, a strategic card game where players deploy AWS services to build architectures and score points. Connect and network with AWS T&C experts and fellow AWS Certified peers at the AWS Certification Lounge for networking and community building.
Partner Bootcamps
Join us for exclusive, hands-on technical workshops led by AWS experts. These foundational (200-level) to advanced (300-level) bootcamps are designed specifically for AWS Partners. Bring your laptop and get ready for guided, intensive learning experiences. Reserved seating is available and space is limited.
➤ View all Partner Bootcamp sessions in the event catalog.
- TNC210 – AWS Partner: Govern AI agents by hacking one first (200-level) — Nov 30 (3:30–5:30 PM); Dec 2 (3:30–5:30 PM)
- TNC211 – AWS Partner: Agentic AI workflows for business users on Amazon Quick (200-level) — Nov 30 (1:00–3:00 PM)
- TNC212 – AWS Partner: Build the AgentCore agent your demo pretends to be (200-level) — Nov 30 (8:30 AM–12:30 PM); Dec 2 (8:30 AM–12:30 PM)
- TNC304 – AWS Partner: Build AI workflows that laugh in the face of disruption (300-level) — Dec 1 (1:00–3:00 PM)
- TNC326 – AWS Partner: Ship an AI agent without crossing your fingers (300-level) — Dec 1 (8:30 AM–12:30 PM); Dec 3 (8:30 AM–12:30 PM)
- TNC339 – AWS Partner: Your agent can wait. Go fix the app it depends on. (300-level) — Dec 1 (3:30–5:30 PM); Dec 2 (1:00–3:00 PM)
AWS Certification
Connect with fellow AWS certified professionals in our dedicated Certification Lounge at Caesars Forum (Academy 407), open Monday – Thursday 7:30 AM to 5:00 PM. The lounge is open to attendees holding at least one valid AWS Certification and offers networking space, exclusive certification swag, an enamel pin wall, and a space to connect with the AWS certified community.
Certified all 12? Join the Golden Jacket Celebration on Wednesday, December 2 (5:30 – 7:00 PM, Caesars Forum | Academy 407) recognizing professionals who have earned every active AWS Certification.
re:Invent in-person attendees receive a 50% discount on any AWS Certification exam. The discount code is available in the re:Invent Attendee Portal and is valid for online-proctored or test center exams; complete testing by January 31, 2027. Join these certification exam prep sessions onsite to accelerate your AWS Certification readiness:
- AWS Escape Room: Exam Prep for AWS Certified Cloud Practitioner (200-level, 120 min)
- AWS Escape Room: Exam Prep for AWS Certified AI Practitioner (200-level, 120 min)
- AWS Escape Room: Exam Prep for AWS Certified Solutions Architect – Associate (300-level, 180 min)
- Validate your hands-on AWS skills & earn a microcredential (300-level, 180 min; BYOD required)
Lightning Talks & Breakouts
Short, high-impact sessions on partner enablement, the certification path, and the proficiency journey:
- How T&C Empowers Partners to Build AI-Ready Teams and Drive Customer Impact? (breakout, 60 min, hosted by Brian Henry) — A partner shares their firsthand journey designing AI learning pathways, driving engagement through gamification, and building sustainable certification programs tied to measurable business outcomes. Leave with a concrete action plan to accelerate AI readiness across your teams.
- The Amplification Effect: Build Mastery with AI in Your Flow of Work (breakout, 60 min, hosted by Umesh Sampat and Adam Balest) — AI amplifies human capability. Learn a practical framework for using AI as a skills accelerator, with real-world examples and a progression model from proficiency to mastery.
Connect with AWS Ambassadors
With thousands of AWS enthusiasts gathering at re:Invent each year, attendees have often requested new ways to network, discover, and connect. Again this year, we have AWS Ambassadors engaged in PeerTalk, re:Invent’s networking program designed to help facilitate meaningful connections.
AWS Ambassadors are presenting at re:Invent breakouts, chalk talks and workshops, participating at roundtables, and supporting Partners and customers at the APN Booth. We’re proud to recognize the 2026 top AWS Ambassadors from across the world. Congratulations to all of our AWS Ambassadors!
Get Inspired by Our Sponsoring Partners
Through the sponsorship program, partners use re:Invent as their single largest moment of the year to generate pipeline and deepen customer and AWS relationships. Sponsors show up across every surface of the event: staffing booths in the Expo, delivering breakout sessions and lightning talks, and hosting customer and executive meetings both in their premium restaurant venue buyouts and across our various onsite meeting spaces. Many also invest in high-visibility branding and activation moments that define the re:Invent footprint. Sponsors treat re:Invent less as a marketing placement and more as a co-sell and co-marketing engine — converting Expo traffic, content, and curated meetings into pipeline, and using the week to launch, to showcase what they’ve built on AWS, and to carry those relationships well beyond the event. Meet our 2026 AWS re:Invent sponsors >
Stay Connected
Keep up with the latest re:Invent 2026 updates and use the hashtags #reInvent and #AWSPartners to join the conversation:
- Read the APN Blog for the latest updates from re:Invent
- Follow the AWS Partners page on LinkedIn
- Follow @AWS_Partners and @awsmarketplace on X/Twitter
- Subscribe to the APN YouTube channel
- Join the AWS Partner email list for APN news and events