Tag: APN Programs

We hope you enjoyed all of the educational content and big announcements at AWS re:Invent 2020! If you missed anything or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for AWS Partners. This post showcases the new programs that AWS Partners can take advantage of today, including AWS ISV Accelerate, SaaS Boost, and several new AWS Competency designations.

One of the top requests we hear from our AWS MSP Partners is to learn more about the audit process and how to successfully prepare for it. In the first of a two-part APN Blog series, we invited Chang Leong, Global Head of Auditing at ISSI, our third-party auditing firm, to help us understand the audit journey from preparation and execution to practice evolution. The AWS MSP audit is a high bar to meet, so successful partners start preparing well ahead of the audit.

We are excited to highlight 85 AWS Partners that received new designations in November for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top APN Partners that can deliver on core business objectives. APN Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

We are excited to launch APIs for the AWS Well-Architected Tool that allow AWS Partners to extend Well-Architected functionality, best practices, measurements, and learnings into their existing architecture governance processes, applications, and workflows. By building custom integrations with the AWS Well-Architected Tool, partners can support a broad range of use cases to make it easier for customers to adopt Well-Architected best practices.

The AWS SaaS Factory team worked with BMC Software to support the launch of their new “application workflow orchestration as a service” platform: BMC Helix Control-M. This solution allows customers to simplify application and data workflow complexity in production through a single end-to-end view with interfaces for developers, IT operations, and business users. Hear from BMC’s Tim Eusterman about the recent launch.

The APN Customer Engagements (ACE) program helps AWS Partners support customers and drive successful engagements on AWS. Through the ACE program, qualifying AWS Partners are eligible to receive AWS Lead and Opportunity Referrals through the ACE Pipeline Manager in APN Partner Central. The ACE Pipeline Manager provides you with resources, tools, and the sales and technical support to ensure you are supported in driving meaningful engagements with AWS customers.

To help accelerate firms building SaaS solutions on AWS, the SaaS Factory team led an effort to build a new AWS Well-Architected SaaS Lens. With this release, AWS Partners have another tool to help customers with SaaS workloads on AWS. The SaaS Lens can be applied to existing workloads, or used for new workloads you define in the tool. There are no costs in using the Well-Architected Tool. Developers and architects can use it to improve their applications or get visibility into multiple workloads.

Beginning in January 2021, any AWS Partner with a software solution that runs on or is integrated with AWS can join the new AWS ISV Partner Path. This provides a new and simplified Partner experience designed to accelerate the engagement ISVs have with AWS. It does so through prescriptive guidance, curated programs, funding benefits, and co-selling support. Among other benefits, AWS ISV Partner Path removes APN tier requirements for ISVs, while retaining their eligibility for programs such AWS Competency.

ISVs are increasingly seeking access to AWS customers to grow their cloud business, and they want a simple way to engage AWS field sellers on joint customer opportunities. That’s why we designed the AWS ISV Accelerate Program to enable partners to co-sell with Amazon Web Services. This program helps AWS Partners drive new business and accelerate sales cycles by connecting participating ISVs with the AWS Sales organization.

AWS has empowered entrepreneurs across the world with the tools they need to build and scale their companies faster and cost effectively. Since launching in 2019, the APN Global Startup Program has continued to experience significant momentum. This year, we increased the number of startups supported by the program by more than 50 percent. Startups have received dedicated support from co-sell specialists to drive engagement with AWS Sales and field teams.