Category: Software

The sales alignment pillar includes three key elements to accelerating growth in AWS Marketplace: securing executive sponsorship, defining clear AWS Marketplace objectives, and aligning your sales team to maximize co-sell opportunities, all designed to help you grow your business.

AWS Marketplace Seller Prime provides funding assistance, go-to-market (GTM) frameworks, templates, and best practices for executing PLG. This post is for AWS Marketplace Sellers and provides an overview of executing SaaS PLG through AWS Marketplace.

This post shows you how to deploy and configure the zendesk-aws-support-connector to streamline your customer support operations, reduce manual overhead, and improve response times for your customers.

The financial services industry is leveraging AI to transform how financial institutions serve their customers. Learn more about agentic AI in financial services and how AWS Marketplace is your trusted source to discover, buy, and deploy AI agent solutions from Partners.

Financial services organizations looking to modernize their operations through cloud and AI solutions face unique challenges. Let’s explore some strategies for successful digital transformation using solutions available in AWS Marketplace, with insights from industry leaders on implementation best practices.

Discover how government agencies can enhance cloud security with CIS Hardened Images from AWS Marketplace. Learn about deploying preconfigured AMIs to automate security configurations, reduce misconfigurations, and meet federal compliance requirements. Includes step-by-step guidance for CIS Hardened Images subscription and pricing options for government workloads.

In this post, we cover specific challenges automotive industries face, how customers can use Private Marketplace to help address these challenges while helping teams to access the tools they need, and provide steps to help customers best use Private Marketplace for their automotive procurement needs.

Enablement represents one of six pillars in the characteristics of successful sellers (COSS) framework. By incorporating AWS Marketplace into your existing onboarding and evergreen enablement plan, you can optimize processes and improve results.

Learn how we have enhanced and integrated the build-market-sell-grow journey across AWS Marketplace and AWS Partner Central experience to expand customer reach and accelerate engagement.

AWS Marketplace offers three pricing models for SaaS products: contract, subscription, and contract with pay-as-you-go. This post focuses on the contract pricing model, covering three common configurations and helping you determine which approach works best for your product.