Category: Software

In this post, we cover specific challenges automotive industries face, how customers can use Private Marketplace to help address these challenges while helping teams to access the tools they need, and provide steps to help customers best use Private Marketplace for their automotive procurement needs.

Enablement represents one of six pillars in the characteristics of successful sellers (COSS) framework. By incorporating AWS Marketplace into your existing onboarding and evergreen enablement plan, you can optimize processes and improve results.

Learn how we have enhanced and integrated the build-market-sell-grow journey across AWS Marketplace and AWS Partner Central experience to expand customer reach and accelerate engagement.

AWS Marketplace offers three pricing models for SaaS products: contract, subscription, and contract with pay-as-you-go. This post focuses on the contract pricing model, covering three common configurations and helping you determine which approach works best for your product.

Today marks a milestone in making AI accessible to enterprises worldwide. Anthropic’s Claude for Enterprise is now available in AWS Marketplace, combining Anthropic’s advanced AI collaborator with the streamlined procurement and billing benefits of Amazon Web Services (AWS).

Financial institutions face a convergence of market forces where artificial intelligence (AI) is reshaping business models, legacy infrastructure demands modernization, and customers expect technology-company experiences. Success requires organizations to innovate rapidly while preserving the stability and compliance that defines the industry. Amazon Web Services (AWS) and provide the tools to accelerate this transformation.

In the rapidly expanding IoT landscape, organizations face challenges in ensuring their infrastructure can handle growing device fleets while maintaining performance. This blog explores how SoftServe’s IoTForge, available in AWS Marketplace, offers a comprehensive solution for IoT infrastructure testing. We delve into key testing scenarios and showcase real-world implementations, and how IoTForge’s features, developed by AWS Premier Tier Services Partner SoftServe, enable businesses to identify performance bottlenecks, validate scalability, and optimize their IoT operations.

Learn how Amazon Web Services and third-party solutions from AWS Marketplace equip healthcare organizations with tools that enhance data security, accelerate AI adoption, streamline workflows, and improve patient outcomes.

At National Association of Broadcasters (NAB) Show 2025, I moderated a panel discussion where industry leaders shared their cloud transformation journeys. This expert panel revealed practical strategies that address today’s complex media challenges.

AWS Marketplace sellers offering software-as-a-service (SaaS) solutions frequently seek guidance on understanding the options and best practices for granting buyers access to their software solutions. To address these questions, we explain the three main available access options that can help sellers effectively design and build access mechanisms to their SaaS solutions listed in AWS Marketplace.