Category: Artificial Intelligence

In our previous post How to Integrate Your Headless Commerce Retail Store With Commercetools—Part 1, we walked you through the process to integrate an ecommerce store front end with a backend retail microservice from the commercetools solution using commercetools’s APIs. Built in the Amazon Web Services (AWS) cloud, commercetools provides a set of flexible REST […]

COVID-19 closed stores and salons around the world, driving shoppers to the safety and convenience of ecommerce and simplified at home selfcare. While few consumers were interested in maintaining their complete beauty routines for Zoom meetings, the industry saw a steady surge in the demand for skincare, haircare and wellness products as the global consciousness […]

In recent years, many retailers have adopted new, modern ecommerce strategies as a point of differentiation by creating unique shopping experiences that reduce friction and increase customer engagement. Headless commerce is one approach that has gained a lot of traction because the storefront technology is decoupled from the backend commerce functionality. With headless commerce, you […]

Introduction Generation Z (Gen Z), the generation born between 1997 to 2012, includes 67 million individuals, or roughly 20 percent of the US population. Gen Z individuals spend more time texting, also known as short messaging service (SMS), on their mobile devices than any other demographic. The pandemic has galvanized most restaurants to add food […]

At this point it is safe to say that most of us are either familiar with or engaged in at least one loyalty program. Loyalty programs provide consumers with rewards for many of the products that they already purchase. These rewards take many forms, from product discounts to free trials and everything in between. What’s […]

After two long years, we’re excited to welcome our customers back to AWS Summit London, an in-person event packed with brand new and exclusive content, sessions, demos, and activities. To help you navigate the event, we’ve assembled this guide to share our recommendations. Based on our extensive experience working with retail customers, these will help […]

In the training of a machine learning (ML) model, the quality of the model is directly proportional to the quality of data. However, in many cases, in consumer packaged goods (CPG) datasets, there are a lot of missing values affecting the quality of training and prediction in the long run. If your models are already […]

Digital commerce has grown exponentially, and that growth has subsequently increased the digital touchpoints where brands and customers interact. Because contact centers help retailers respond to customer questions and issues, they play a significant role in a retailer’s ability to earn and keep customers’ trust, especially when the contact center can help solve postpurchase challenges […]

Consumer packaged goods (CPG) companies are undergoing massive transformations on multiple fronts to cater to the demands of ever-changing consumer behavior, new supply chain practices, and increasing competition with new market entrants. A survey conducted by Boston Consulting Group (BCG) with global business leaders, whose companies underwent a transformation over the past five years, suggests […]

Welcome back to the Financial Services Industry (FSI) Service Spotlight monthly blog series. Each month we look at five key considerations that FSI customers should focus on to help streamline cloud service approval for one particular service. Each of the five key considerations includes specific guidance, suggested reference architectures, and technical code that can be […]