AWS for M&E Blog
Author: Katherine Kelshaw
Katherine Kelshaw is a Media & Entertainment Solutions Architect at Amazon Web Services. For more than a decade she has accelerated and innovated viewing experiences in the industry through product engineering roles across broadcast, media supply chain, streaming media, direct-to-consumer, ad-tech, and consumer devices.
Actionable video on demand for audience engagement
As viewers shift from passively viewing into actively engaging with content during video playback, content providers can design and build interactive and actionable experiences for their audiences. Actionable video is context-aware and time-specific, allowing the viewer to respond to prompts about a person, place, or object while watching and interacting with video as it plays. […]
Localized news and sports using Amazon Location Service
As mobile experiences evolve, Amazon Web Services (AWS) continues to innovate by launching services that facilitate near-real-time, personalized, and interactive features for customers. Now broadcasters and publishers have a new solution to engage viewers and fans through compelling location-aware experiences that enrich mobile content. With the launch of Amazon Location Service, location functionality can be […]