AWS Media Blog

AWS for M&E Video Tutorials: Ad Prefetch with AWS Elemental MediaTailor

Introducing AWS for Media & Entertainment Video Tutorials, a series of short videos that cover best practices and actionable tips to build media workflows on AWS. In these on-demand videos, AWS media and entertainment experts answer common questions from customers and offer valuable insight about how to architect, deploy, and optimize your media workflows.

Christer Whitehorn, Senior Solution Architect at AWS, kicks off the series with a video tutorial about ad insertion. Watch now to learn how to use the AWS Elemental MediaTailor Prefetch API. MediaTailor is a channel assembly and personalized ad insertion service that allows you to serve targeted ads to viewers while maintaining broadcast quality in over-the-top (OTT) video applications.

Watch: Ad Prefetch with AWS Elemental MediaTailor

With ad prefetching, MediaTailor proactively fetches ad assets from the ad decision server (ADS) and prepares them for upcoming ad breaks. To set up ad prefetching, you create one or more prefetch schedules on your playback configuration. MediaTailor uses client request information in real time to dynamically generate personalized manifests and ad content.

AWS offers the most purpose-built services for direct-to-consumer (D2C) & streaming to help companies reliably deliver, monetize, and support live and on-demand media over the internet, and bring unparalleled experiences to screens everywhere. Explore https://aws.amazon.com/media/direct-to-consumer-d2c-streaming/ to learn more.

Find more AWS for Media & Entertainment Video Tutorials in this playlist.

Diane Powers

Diane Powers