Guest post: Modernizing NASCAR’s multi-PB media archive at speed with AWS Storage

The sanctioning body for American auto racing, the National Association for Stock Car Auto Racing (NASCAR) has amassed a vast content library of video, audio, and image assets since it was founded in 1948. Each year, its archive continues to grow by 1.5 PB – 2 PB of data, making managing its legacy LTO tape storage unwieldy. To futureproof its storage needs and better protect content, the organization embarked on an 18-month data migration, which involved the transfer of a 15-PB data archive from thousands of LTO 6 and LTO 4 tapes to AWS, while also evolving its data archiving process.

Read the full blog by NASCAR Senior Director of Media and Entertainment Technology Chris Wolford to learn how his team moved its content library to Amazon Simple Storage Service (Amazon S3) and now manages its archive using Amazon DynamoDB, AWS Lambda, Amazon Simple Queue Service (SQS), AWS Step Functions, and AWS Direct Connect. Find out how NASCAR also uses Amazon S3 Glacier Flexible Retrieval and Amazon S3 Glacier Deep Archive to optimize costs, maximize the value of its digital assets, and gain new data insights.

AWS has unmatched experience supporting supply chain from ingest, processing, creation, and distribution to and from the cloud—as well as more than 80 AWS Partners with dedicated tools for media supply chain and archive applications. Explore https://aws.amazon.com/media/supply-chain-archive/ to learn more.