AWS Messaging Blog
Author: Justin Morris
Justin Morris is a Email Deliverability Manager for the Simple Email Service team. With over 10 years of experience in the IT industry, he has developed a natural talent for diagnosing and resolving customer issues and continuously looks for growth opportunities to learn new technologies and services.
Tracking email engagement with AWS Analytics services
Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]